Air India has unveiled its ambitious growth plan that aims to increase its market share to at least 30 per cent for domestic routes and significantly grow its international flights over the next five years.
The plan is called Vihaan.AI, which the airline says in Sanskrit signifies “the dawn of a new era.”
As part of the plan, the carrier aims to focus on growing its network and fleet, revamping its customer proposition, enhancing reliability and on-time performance, taking a leadership role in technology, sustainability, and innovation, while aggressively investing in the best talent in the industry.
The airline, acquired by the Indian conglomerate Tata Group last fall, says the plan has been developed based on employee input and includes five pillars: exceptional customer experience, robust operations, industry-best talent, industry leadership and commercial efficiency and profitability.
In the category of leadership, Air India says it will take “a leadership position in technology, sustainability and innovation.”
“This is the beginning of a historic transformation for Air India, and the dawn of a new era. We are laying the foundation for a brave new Air India, with a renewed sense of purpose and incredible momentum,” says Campbell Wilson, Air India managing director and CEO.
“Vihaan.AI is our transformation plan to make Air India the world-class airline it once was, and that it deserves to be again. We are absolutely focused on being recognized as a world-class airline serving global customers, with a proudly Indian heart.”