Booking.com has signed a multiyear partnership with the NBA and WNBA, becoming the Official Online Travel Partner for both leagues. The collaboration kicks off with the 2025 WNBA season on May 16, followed by the NBA’s 2025-26 season in October. As part of the deal, Booking.com will gain high-visibility exposure across digital, social, and broadcast platforms, and on-court branding during key games.
The partnership aims to make it easier for fans to travel to games by leveraging Booking.com’s extensive network of accommodations, from hotels to vacation rentals.
“This partnership helps us bring fans even closer to the sport they love,” said Ben Harrell, Managing Director, U.S. at Booking.com. “Whether it’s a weekend WNBA game or an NBA playoff showdown, we’re making it easy for fans to find the perfect place to stay.”
This marks Booking.com’s first partnership with a U.S. women’s sports league, further strengthening its commitment to supporting women’s sports. WNBA Chief Growth Officer Colie Edison welcomed the partnership, noting its alignment with the league’s rising popularity and its focus on enhancing both player and fan experiences. Booking.com and the leagues will roll out joint marketing campaigns, emphasizing seamless travel planning for basketball fans across the country and beyond.
