The Sharjah Investment and Development Authority (Shurooq), in partnership with The Lux Collective, has announced the completion of 40 percent construction for Lux Al Jabal Resort in Khorfakkan, and 25 percent of construction work for Lux Al Bridi Resort in the central region of Al Dhaid.
Being set up at a total investment of AED320 million ($87 million), these resorts are expected to be completed by the last quarter of 2025, thus marking a key milestone in the strategic partnership between Shurooq and The Lux Collective to enhance Sharjah’s position as a leading destination for luxury eco-tourism.
Lux Al Jabal Resort is strategically positioned along the Gulf of Oman, in a prime location between Khorfakkan and Luluyah. This luxurious retreat features 45 upscale accommodations, ranging from one- to expansive two-bedroom units.
The resort’s innovative architectural design harmoniously blends local heritage with natural elements, offering a wealth of facilities and services, alongside diverse leisure activities.
Emphasising sustainability alongside luxury experience, the resort incorporates eco-friendly materials, such as Finnish wood certified by the Programme for the Endorsement of Forest Certification (PEFC).
Spanning an area of 260,000 sq m, the resort allows guests to enjoy recreational and beach activities while immersing in nature and local culture.
Lux Al Bridi Resort is situated in the Al Dhaid region adjacent to Sharjah Safari, the largest safari park outside the African continent. This luxurious resort features 35 elegantly designed tented retreats, which include 21 one-, 8 two- and 6 three-bedroom accommodations.
Guests will get to immerse themselves in a unique blend of African and indigenous wildlife within a luxurious setting, complemented by a variety of outdoor activities and adventures.
Set to become a premier eco-tourism destination in the region, it will enhance Al Bridi Nature Reserve, one of the most prominent eco-investments in the emirate, covering 784 hectares.
On the latest progress of the two projects, Shurooq CEO Ahmed Obaid Al Qaseer, said: “Both Lux Al Jabal and Lux Al Bridi resorts are welcomed additions to Shurooq’s hospitality portfolio, which includes 9 diverse projects, ranging from hotels to retreats, all offering authentic and extraordinary experiences to tourists and visitors from the UAE and beyond.”
Al Qaseer said: “The inclusion of these two resorts strengthens Sharjah’s standing as a leading, sustainable global tourism destination, especially as the world becomes increasingly aware of the need to protect the environment and natural resources. Travelers today are seeking destinations that provide authentic and sustainable travel experiences.”
“One of the key factors in the success of these projects is their unique geographic locations, which demand careful attention during construction to ensure the surrounding natural environment remains conserved. This underscores Shurooq’s commitment to developing eco-friendly tourism projects,” he added.
Olivier Chavy, the CEO of The Lux Collective, said: “We are honoured to partner with Shurooq in advancing its sustainability-driven tourism strategy. As a purpose-led global hospitality leader, we are excited to expand our presence into the UAE, with the debut of our first two projects in Sharjah, an emirate rich in cultural heritage and innovation.”
“At The Lux Collective, we make each moment matter and care about what truly matters through curating immersive eco-luxury experiences. By aligning with UN goals and international standards, we operate in a considered manner that is mindful of future generations, wherever we are planted. The future of the travel industry lies in responsible tourism that uplifts natural ecosystems, heritage and local communities — securing a sustainable future for all.”
