Perfect Corp, a leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, is collaborating with global travel retailer, Dufry, providing in-store and web makeup virtual try-on for products from 15 brands.
In London Heathrow, London Stansted, Manchester and Barcelona, it is now possible to try AR makeup products from brands such as Benefit, Kylie Cosmetics, Guerlain, Huda Beauty and more. Dufry plans to bring Perfect Corp-powered virtual try-on shopping experiences to more airports in the future.
Empowering retailers
Since Perfect Corp already works with over 500 brands globally, brands’ virtual product SKUs can be easily deployed across points of sale. Retailers can choose the brands they want to work with and, pending brand approval, easily implement the AI & AR-powered shopping journey. Once retailers have established relationships with brands, Perfect Corp can make the SKUs available to them. Perfect Corp’s huge data base of over 350,000 SKUs is a true asset for retailers willing to offer virtual try-on experiences to their consumers, the company says.
“Our true value for retailers is our capacity to provide hundreds of brands’ virtual SKUs to retailers wishing to engage with their consumers wherever they are,” explained Perfect Corp Founder and CEO, Alice Chang.
“Our collaboration with the global travel retailer Dufry allows us to also touch traveling consumers during their journey, be it online or offline. We believe that by partnering with travel retailers, our personalized & interactive digital solutions for beauty & luxury products can help the post-covid recovery of the travel sector and bring travelers the shopping experiences of the future wherever they are traveling to.”
Bringing personalized shopping
Since travelers typically have limited time available for shopping, virtual try-on solutions can help offer personalized and efficient shopping experiences to travelers in a fraction of the time, leading to increased conversion rates and customer volume for airport retailers. In addition, since travel retail shops often carry a unique selection of products that are tailored to the needs and interests of travelers, it is important for them to be able to try the products on themselves to make sure that the products, colors, and models fit them perfectly. With virtual try-on solutions for makeup, skincare, eyewear, jewelry and watches, Perfect Corp can help the travel retail industry bring more personalization to the table, improve consumers satisfaction, and allow them to benefit from the same kind of service as they expect elsewhere, it says.
Lee Adams, Global Digital Smart Store Head at Dufry, continues: “We are thrilled to be offering our customers this virtual try-on tool. We have been working on this collaboration with Perfect Corp as part of our digital strategy to revolutionize the passenger experience. This AI & AR-powered technology forms a seamless part of the shopping journey for our passengers, helping them to easily choose the products that are perfect for them, as well as saving them time at the airport. We are working with Perfect Corp. to continue rolling out this new technology across many more of the 75 countries where we operate, as well as exploring new projects for the future.”
