Klook, the Hong Kong-based platform for travel experiences and services, has raised $100 million in funding, led by global growth investment firm Vitruvian Partners. The investment reflects confidence in Klook’s market leadership and operational excellence as it expands its reach across Asia-Pacific and caters to the next generation of travelers.
The newly acquired capital will fuel Klook’s next phase of growth and digital transformation. With an expanded AI partnership with Google Cloud, the company aims to enhance customer experience, streamline merchant operations, and improve internal productivity. Additionally, Klook is collaborating with tourism boards across Asia-Pacific to drive industry innovation and community impact. The recent partnership with the Philippine Department of Tourism (DOT) highlights their commitment to digitizing the tourism sector and improving access to authentic local experiences.
“Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travelers discover and connect with destinations,” said Ethan Lin, CEO and Co-Founder of Klook. “With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to experience-driven travelers worldwide.”
According to forecasts, international visitor arrivals in Asia-Pacific are expected to grow from 619 million in 2024 to 762 million by 2026, surpassing pre-pandemic levels. The rising preference for experiences over material goods further positions Klook as a key player in the region’s tourism industry.
Vitruvian Partners, known for backing high-growth companies, brings valuable expertise to Klook’s expansion strategy. “Klook’s innovation, commitment to customer experience, and market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia Pacific,” said Sophie Bower-Straziota, Partner at Vitruvian Partners. “Our investment will strengthen Klook’s operational capabilities and help expand its global reach.”
As Klook marks its 10th anniversary in 2024, it continues to redefine in-destination travel, facilitating millions of seamless experiences. The company has contributed $7.2 billion to Asia-Pacific’s GDP and supported over 219,000 jobs, reinforcing its role as a key economic driver in the region.
