Wellbeing-led travel, work-away holidays and luxury are set to be key 2023 travel trends in the UAE and Saudi Arabia, a report said, adding that travelers will spend more during the year while planning on more holidays.
A quarter plan on staying in luxury accommodation whilst away, according to Marriott Bonvoy’s 2023 Travel Trends research.
The increase in trips and spending is, in part, thanks to more confidence that 2023 holiday plans won’t be impacted by Covid, and the fact that travel remains a priority for Middle Eastern consumers. Sustainability also plays an important role in 2023 travel plans, whilst ‘having a break from it all’ is key for holidaymakers.
Findings of the research:
Wellbeing warriors seeking authentic travel
Wellbeing-led holidays that allow people to get away from it all will be the predominant type of break those in the Middle East go on. More than six in ten from the UAE (61 per cent) plan to, whilst the figure is even higher for Saudi Arabia (73 per cent).
Authentic travel is also key, with many wanting to immerse themselves in a complete change of culture, with over half in both markets (55 per cent in the UAE and 56 per cent in Saudi Arabia) wanting to explore new destinations and cultures. To truly soak up local culture, 30 per cent of those from the UAE and 27 per cent of those from Saudi Arabia plan on taking an ‘extended holiday’ of three weeks or more in one destination.
Of those going on an extended holiday, 39 per cent from Saudi Arabia and 37 per cent from the UAE say that it is the first time they will be doing so.
Forty-eight percent of those from the UAE and 44 per cent from Saudi Arabia going on extended holidays highlighted that being able to work remotely allows them to take a longer holiday without having to take annual leave for the whole break.
In fact, hybrid and remote working has had a significant impact on travel plans in 2023. Nearly a third of those from the UAE (31 per cent) and 23 per cent from Saudi Arabia plan to take a ‘work-away holiday’ – where they will continue to log on and work whilst travelling, thus allowing them to experience a new place without taking annual leave.
Travelers expect a premium experience
In 2023, the majority of travelers plan to spend more on their holidays compared to the previous year – 74 per cent in the UAE and 69 per cent in Saudi Arabia say that they will.
Around a quarter in each market (26 per cent in the UAE and 25 per cent in Saudi Arabia) plan to splash out and stay in luxury accommodation, whilst all-inclusive resorts will also be popular (17 per cent in the UAE and 12 per cent in Saudi Arabia). As a result, consumers from the UAE and Saudi Arabia have high expectations with regards to their holiday accommodation with cost, cleanliness and location the three most important factors.
Accompanying booking data from Marriott Bonvoy reveals how resilient luxury demand in the Middle East is, with bookings from April this year for luxury properties up 13 per cent compared to pre-pandemic levels.
Safeguarding 2023 spend on holiday and savvy travelling tips
With more than nine in ten respondents planning to go away, the majority of travelers are clearly trying to ring fence spending for holidays. Overall 66 per cent of those planning to go away in Saudi Arabia and 69 per cent in UAE say they will be going on more holidays in 2023 compared to the previous year, whilst far fewer say they will be travelling less frequently, suggesting a continued upwards trajectory for the industry post pandemic. This is even more positive in light of data from Marriott Bonvoy which show that bookings in the Middle East from April this year were back to pre-pandemic levels, and are up 30 per cent versus last year.
The data also shows a very strong return to confidence when it comes to bookings at the end of 2022 for holidays into 2023. In October 2022, bookings from the UAE for 61-180 days ahead were up 364 per cent compared to the same month in 2021. Meanwhile in November they were up 276 per cent. Looking at the KSA, In October 2022, bookings for 61-180 days ahead were up 321 per cent compared to the same month in 2021. Meanwhile in November they were up 121 per cent.
Travellers are being smarter in the ways they are planning to save so they can safeguard their premium holiday experience – for example, to ensure they can still go to the destination they want, 42 per cent from the UAE and 43 per cent from Saudi Arabia plan to travel at different times of the year.
However, just 27 per cent in the UAE and 26 per cent in Saudi Arabia say they will look to compromise by opting for cheaper accommodation.
The sustainability factor
Sustainability is now a key factor when it comes to travel plans, with 85 per cent in the UAE and 80 per cent in Saudi Arabia saying environmental considerations now have some impact on their arrangements.
Forty-three percent in the UAE go as far as to say environmental considerations define their travel plans and they will only spend money with companies that have a positive environmental impact, whilst the figure is 38 per cent in Saudi Arabia.
When it comes to the destinations they plan to visit in 2023, Turkey will be the most popular destination for those from the UAE (27 per cent) followed by a staycation in the UAE (26 per cent) and trips to the UK (20 per cent). Meanwhile for those from Saudi Arabia, staycations will be top (33 per cent) followed by Turkey (29 per cent) and trips to the nearby UAE (27 per cent).
Neal Jones, Chief Sales & Marketing Officer, Marriott International – Europe, Middle East & Africa: “Travel trends for 2023 are more interesting than ever due to the unique situation we are in, as we look ahead to the way consumers plan to travel this year. What comes across very clearly is a resurgence in the sector based in large part on increased confidence amongst travelers, with most planning to spend more than last year and the demand for luxury with travelers in the UAE and Saudi Arabia remaining strong. This clearly shows great optimism, but also that people will be ring-fencing holiday spending.
“We are also seeing other, existing trends come into sharper focus. I’m delighted to see the priority that so many travelers are putting on sustainability, with most taking it into consideration and many shaping their holidays around this. The pandemic also hastened the increase in remote working and it is clear that many plan to take advantage of the flexibility, using the opportunity to get away without taking annual leave.”
