Wego, a travel app in Middle East and North Africa, has partnered with Accor to strengthen its digital presence and connect with regional travellers.
The partnership aims to expand Accor’s reach in high-potential markets like Saudi Arabia, UAE, Egypt, and other GCC countries, benefiting from Wego’s deep understanding of local consumer behaviour and its ability to localize at scale.
Craig Hewett, Co-Founder and Chief Hotels Officer at Wego, said: “This collaboration with Accor couldn’t come at a better time. As the region witnesses a surge in travel, our mission is to provide travelers with exceptional value and seamless access to the world’s best hospitality. Partnering with Accor enables us to deliver curated hotel experiences to millions of users, reinforcing our commitment to innovation, personalization, and trust.”
Accor will have real-time connectivity to Wego’s platform, integrating its huge global hotel inventory, dynamic rate plans, and locally relevant offers, paving the way for seamless joint marketing efforts and regional content delivery.
This seamless integration will make Accor’s expansive hotel portfolio, spanning over 5,600 properties and more than 45 brands, instantly accessible to Wego’s highly engaged user base across the region.
Kerry Healy, Chief Commercial Officer, Premium, Midscale & Economy, Middle East, Africa and Asia Pacific, Accor commented: “This partnership represents a strategic alignment with the region’s leading travel marketplace, a critical enabler in Accor’s strategy to collectively scale its digital ecosystem and regional footprint. It’s not just about greater visibility, it’s about understanding the Middle Eastern traveller, and creating tailored, culturally relevant experiences that resonate with them. The timing of our partnership with Wego is also critical, sitting within Accor’s broader digital transformation strategy across MEA APAC, as we move from traditional campaigns to a data-rich, always-on marketing model, engaging guests with personalized content across digital channels.’’
‘’Together we’re unlocking new opportunities to really understand our customers and personalize engagement, amplify our 45+ hotel brands, and drive commercial growth through Wego’s powerful distribution capabilities, allowing Accor to reach new audiences and strengthen direct engagement across the MENA region,’’ she added.
