With more than 5 million people expected to pack their bags for the Amalfi Coast this summer, Uber has today announced its latest travel products designed to help visitors ‘Go Anywhere’ by land, sea or air in Italy’s most dazzling tourist destination.
The new travel products launching in the Uber app will include private, round-trip getaways to Capri by helicopter, luxury cruises along the Amalfi Coast, and a new way to beat the airport crowds with scheduled rides.
In true Amalfitani style, Uber Copter will allow holidaymakers to pre-book private helicopter transfers between Sorrento and Capri directly via the Uber app. Departing from an exclusive helipad in Sorrento, the new service will offer groups of up to 6 people a luxurious day trip to Capri in a dual-engine, dual-pilot helicopter for €250 per head. In true Uber style, transfers to and from the helicopter are included from anywhere on the Amalfi Coast.
And for those looking to experience the Coast’s iconic blue waters, Uber Boat will offer a seamless and sophisticated way to enjoy the area with private charters for up to 12 people. Setting sail from Sorrento Marina, nautical adventurers will be treated to a 4-hour cruise along the coastline in a stylish Italian Gozzo 35 boat. Each trip comes with its own personal skipper and complimentary snacks and beverages.
Both Uber Copter and Uber Boat will be available to book in advance via Uber Reserve from anywhere in Italy beginning on 25 June and a minimum of 48 hours in advance. The summer services will run every Saturday and Sunday from 26 July to 24 August.
Uber will also be expanding its ground transport options, launching its scheduled rides product – Uber Reserve – along the Amalfi Coast this summer. With the ability to book rides in advance, travelers can sit back and beat the crowds during what’s expected to be one of the busiest summers on record following the launch of international flights at Salerno Airport.
With this trio of new travel products launching along the Amalfi Coast, Uber aims to meet the rising demand for its services in tourist hotspots across Italy. Data from summer 2024 shows demand from international customers for Uber’s mobility services increased last year by up to 25% in places like Rome, Lake Como and the Amalfi Coast. In fact, more than 400,000 international customers used the Uber app in Italy last summer, with 60,000 people opening the Uber app on the Amalfi Coast in the past 12 months alone.
Anabel Diaz, Vice President, EMEA Mobility at Uber, said: “At Uber, we strive to help our customers go anywhere, wherever they are travelling. Italy is fast becoming one of our most popular tourist destinations, with travelers turning to the Uber app to help make their holiday travel stress-free. This summer, we’re adding a series of unforgettable experiences that will make travelling by land, sea or air more magical than ever before.”
Availability of Uber Copter and Uber Boat are expected to be limited and subject to weather conditions.
