Travel & Tourism investment has seen an encouraging resurgence, overcoming pandemic setbacks and signaling a strong return to growth with investment in 2023 amounting to $955 billion, says a new World Travel & Tourism Council (WTTC) report.
WTTC’s Travel & Tourism Economic Impact 2023 Global Trends Report forecasts robust 11.5 per cent growth in investment in 2023, amounting to $955bn, with a return to pre-pandemic levels anticipated by 2025. By 2033, WTTC forecasts a promising 6.1 per cent average annual growth globally, with the strongest annualized growth rates projected to be in Asia-Pacific and the Caribbean.
However, the global hike in interest rates creates challenges for future investment. With central banks increasing interest rates to combat rising inflation, the cost of borrowing and products increases.
Higher interest rates could present a risk to future investment in the sector so it’s crucial that the public and private sectors work together to innovate to ensure the continual strengthening of this vital sector, it said.
From 2010 to 2019, investment grew steadily at 4.3 per cent CAGR, growing from $754.6 billion in 2010 to $1.1 trillion in 2019, or 4.5 per cent of all economy-wide investments. Covid-19 hit hard, leading to a 24 per cent decline in 2020 and a further 8 per cent in 2021. However, 2022 marked a turning point, said the report.
Spurred by the global phenomenon of pent-up demand, travel & tourism investment surged to $856bn, up 11.1 per cent from the previous year. Although this was 22.5 per cent short of 2019 levels, this was still 53 per cent higher in 2022, than it was in 2000.
In regions like Asia-Pacific and Africa, 2022 investment was 161 per cent higher than in 2000, while Europe and the Middle East have shown more restrained growth. In these regions, the pandemic has undone much of the significant growth achieved in the last two decades. Nevertheless, travel & tourism investment in these regions in 2022 stayed above the levels seen in 2000, the report said.
The US leads the top 10 markets in terms of absolute investment in the sector in 2022 with $213bn, showing a sector ready to thrive once again. China trails with a $146bn investment in 2022, with Saudi Arabia rounding out the top three with total investment of $42bn in the same year.
Island destinations lead the top spots for travel & tourism investment as a total percentage share of their economies in 2022. The US Virgin Islands lead the way channelling 35 per cent of total economic investment into travel & tourism, followed closely by Antigua & Barbuda at 34 per cent and Aruba at almost 32 per cent.
Private investment in new aircraft, hotels, and car fleets is essential for boosting the sector’s capacity. Public investment complements this growth, and together the combined investments create a powerful synergy. The ripple effect is more jobs, bigger economies, and stronger communities.
Julia Simpson, WTTC President & CEO, said: “Investment in Travel & Tourism is not just a numbers game; it is the heartbeat of global connectivity and economic revival. Despite the setbacks from the pandemic, 2022’s growth is a promising sign of what’s to come.
“Investment in Travel & Tourism is integral to the world’s recovery and growth. The sector’s resilience and potential for innovation continues to drive us forward. We remain confident, yet vigilant, in our pursuit of a brighter, more connected global future.”
