Saudi ride hailing app Ego partners with AI platform

Ego, a ride-hailing app based out of Saudi Arabia, has partnered with MoEngage, an insights-led customer engagement platform to drive data-driven strategic decisions and tactics.

Founded in 2018, the transportation brand will use the engagement platform as a main source for all communications. Ego will leverage MoEngage to analyze the best time and channel to send messages and focus on increasing retention and customer lifetime value.

“Earlier, we used various messaging and engagement tools, which became a challenge to handle. With MoEngage, we’re aiming to resolve this with a single omnichannel marketing platform and effectively reach the customers with the right message at the right time using the most relevant channel for their unique use case,” said Laith Abdallah, Chief Growth Officer at Ego.

The nature of the ride-hailing business is that of high-frequency transactions. Hence, for Ego, engaging both the customers and drivers is crucial to maintain retention and increase the lifetime value. Integrating MoEngage with Mixpanel will help Ego to increase the conversion of first-time installs to booking to repeat customers.

With an aim to create affordable transportation in the region, the brand will focus on engaging customers using the AI capabilities of MoEngage – Sherpa.

Ego aims to decrease churn and customize its messaging to specific user segments with MoEngage and its customer success.

“We are excited to partner with one of the first movers in the ride-hailing industry within Saudi Arabia and are more than happy to assist Ego in its steadfast endeavour to unlock the next phase of customer engagement with insights-led personalization,” said Sweta Duseja, Director of Customer Success at MoEngage.

Ego joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods, and many more, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.