To elevate the passenger journey through a deeper sensory connection, Kempegowda International Airport Bengaluru (BLR Airport) has unveiled its signature fragrance, Dancing Bamboo, currently deployed at Terminal 2 (T2). Developed in collaboration with Aéromé and crafted exclusively for BLR Airport, the fragrance introduces an emotional layer to the travel experience, transforming it into a calm, reflective and memorable experience.
As airports around the world evolve beyond being transit points, BLR Airport is reimagining travel through a passenger-first lens rooted in emotion, familiarity, and memory.
The new signature fragrance, a subtle yet powerful olfactory extension of the brand adds depth and layers to the overall experience, making every arrival and departure at BLR Airport feel more familiar, global, and luxurious.
The fragrance of BLR reflects the airport’s brand’s essence, embodying magical experiences, soothing moments, and a touch of warmth and connection.
The carefully curated scent invites passengers into a world of wonder, where every journey feels new, exciting, and full of possibilities.
It captures the comforting spirit of the Airport, helping to ease travel anxiety amid the hustle and bustle of the airport, while creating an atmosphere of sophistication and quiet luxury.
Shalini Rao, Chief Marketing Officer, Bangalore International Airport Ltd, said, “At BLR Airport, we see every journey as more than just a departure or arrival – we see it as an opportunity to create meaningful experiences that connect deeply with our passengers.
“With our signature fragrance, we aim to transform that vision into a sensory journey that embodies the spirit of the airport serene, rooted in nature, and quietly luxurious.
“This fragrance adds a new dimension to our brand and reflects our commitment to creating spaces that resonate with the warmth, culture, and identity of the airport.
“We aspire to evoke delight through unexpected moments and magical experiences that bring a smile to passengers’ faces, whether through our F&B and retail offerings, personalised lounge services, art or engaging environments.
“These joyful moments can turn routine travel into something memorable,” Rao added.
The fragrance of BLR will be gently diffused at key passenger touchpoints including check-in and arrival areas, infusing the space with a consistent and calming olfactory signature.
This fragrance serves as a subconscious anchor, building a lasting emotional imprint and transforming BLR Airport into a memory that lingers beyond departure.
With this launch, BLR Airport deepens its commitment to experiential innovation, adding olfactory design to its rich visual identity.
From redefining architecture, impressive artwork from around the world, and vast gardens, the airport reflects the brand promise of delivering magical experiences.
The fragrance of BLR is a continuation of this evolution, transforming the airport into a space of connection, reflection, and inspiration, inviting passengers to not just pass through, but to fully immerse themselves in the journey and carry the essence of this feeling home.
