The high-end outdoor hospitality platform World of Glamping has rebranded as Authentic Luxury – with a raft of new features and benefits.
“This is a new era for travellers seeking an eco-friendly, experiential stays,” says Founder Maja Dimnik, who unveiled the rebrand at the Eco Resort Network event in Montenegro in May, which she co-organizes.
“We are already the most comprehensive collection of luxury outdoor hospitality in the market and now we will communicate more closely with our end user to give them a truly seamless and enjoyable booking experience,” she adds.
Through careful collaboration with leading eco-sensitive brands and respected individuals, Dimnik has crafted a platform that both inspires and informs guests – while rewarding them with unique incentives. Now she is implementing a booking engine, via Cendyn, to take direct bookings via her site www.authentic-luxury.com
Using Artificial Intelligence to power the booking process, the next phase of development of the platform will see more features offered alongside accommodation, to allow guests to create the holiday of a lifetime, which is unique to them.
“This is the dream for us – to take our passion for authentic outdoor hospitality and to share it with the huge market of people who are desperate to find it and experience it for themselves,” adds Dimnik. “The next step on our unique journey has come and we are thrilled that we had the opportunity to announce the fresh start of our brand at the Eco Resort Network event which brought together some very influential names within the industry.”
Authentic Luxury features exceptional properties that prioritize their communities and the environment. Through its new program, the brand offers members the opportunity to achieve recognition as part of its planet-friendly collection, known as the Conscious Collection.
“We go beyond the superficiality of green certificates and greenwashing by carefully curating properties that demonstrate a genuine commitment to sustainability,” says Dimnik. “Our affiliated members, who earn the esteemed Planet-Friendly accolade, will undergo a rigorous evaluation and be assessed on over 50 sustainability indicators, showcasing their dedication to global sustainable tourism standards.”
Authentic Luxury also offers valuable assistance to properties, enabling them to optimize their resource efficiency. By doing so, they can not only achieve cost savings in management but also contribute to the well-being of the environment. The brand has also partnered with the leading travel club Hotel Swaps to offer members the chance to swap hotel stays with other Authentic Luxury members. They’ve created a special reservation system for Authentic Luxury property owners and operators to trade available rooms globally, the company said.
