Trade associations in the travel sector have joined forces in a bid to push for pandemic recovery. The American Society of Travel Advisors (ASTA), Association of British Travel Agents (ABTA), Association of Canadian Travel Agencies (ACTA), Caribbean Hotel and Tourism Association (CHTA) and European Travel Agents’ and Tour Operators’ Associations (ECTAA), collectively representing the multitude who work at travel agencies and related businesses around the globe, have called on government leaders across the world to align and make safely restarting international travel occur by opening borders an immediate priority.
In a joint letter, Zane Kerby, president and CEO, ASTA; Mark Tanzer, chief executive, ABTA; Wendy Paradis, president, ACTA; Vanessa Ledesma-Berrios, acting CEO and director general, CHTA; and Eric Dresin, secretary general, ECTAA, said, “According to the World Travel and Tourism Council (WTTC), in 2019, travel and tourism was one of the world’s largest sectors, accounting for 10.4 percent of global GDP ($9.2 trillion), 10.6 percent of all jobs (334 million), and was responsible for creating one of every four new jobs across the world.
The COVID-19 pandemic’s catastrophic impact on this sector, of which travel agencies, tour operators and other travel-reliant small businesses are a critical part, illustrates the need for standardized entry requirements regarding vaccine verification, testing and other safeguards. This standardization is urgently needed, as the current system is, as described recently by The Economist, ‘a jumble of rules [that] causes confusion, chokes tourism and leaves businesses struggling to work out who can do what and go where.’”
They further added, “For well over a year, inconsistent government orders in a wide range of countries intended to slow the spread of COVID-19 have created confusion and uncertainty among travelers, a chilling effect on future bookings and innumerable other challenges for our associations’ travel agency members and partners. As an example, recently updated European recommendations on non-essential travel to the [European Union] have thrust the industry and the travelers they serve into a state of confusion. The science behind masking indoors and becoming vaccinated was meant to ease government and public health officials’ COVID concerns. Unfortunately, this has not occurred as many requirements have not changed since the start of the pandemic, regardless of whether the traveler is vaccinated or not.
“With continued uncertainty on the horizon, this sort of news makes those wanting to travel less likely to do so. This has an economic impact on both the global destinations that are reliant on travelers, as well as the employee and small businesses in the travel industry that are reliant on a functioning global travel system to support their customers. The impact on the global economy is massive.”
Calling on global leaders to create an aligned and synchronized response, the group concluded, “Given its clear impact on the global economy, an expedited recovery of cross-border travel is critical. ASTA, ABTA, ACTA, CHTA and ECTAA call on government leaders around the world to create an aligned and synchronized response by:
– Expeditiously developing clear vaccine and testing standards
– Loosening entry restrictions for fully vaccinated travelers
– Providing the needed economic relief to the travel agency sector suffering for too long the bitter consequences of travel’s hard-stop brought on by the pandemic.
Providing the needed economic relief to the travel agency sector suffering for too long the bitter consequences of travel’s hard-stop brought on by the pandemic.
“ The value of and need for travel advisors in today’s world, given the intense complexity of travel, is vital now more than ever as consumers around the world attempt to recover from this pandemic with certainty and confidence.”
