Thursday, December 26, 2024

TBO.COM launches trade promotion at ATM 2023

TBO.COM, a global travel distribution platform which has invested in two separate stands at the Arabian Travel Market 2023 (ATM), has launched their biggest trade promotion – the TBO Book n Win Bonanza.

The gamified digital promotion which rewards all retail travel agents across Middle East & Africa to spin a wheel on the TBO platform on consumed booking sales of $13,000 and win guaranteed prizes ranging from a fully paid holiday for two to the Wynn Resorts Las Vegas to 5-star hotels and resorts across Paris, London, Turkey, Dubai, Maldives, Bali, Phuket & KL.

Other attractive prizes include cruise tickets, iPhones, ear buds, shopping vouchers and TBO+ Reward points.

Co-Founder Gaurav Bhatnagar says: “Following the success of last year’s edition of this popular promotion where we gave away thousands of prizes incouding a BMW, this year we decided to reward travel bookers with what they are most passionate about – travel. The best of holiday packages across the most popular destinations in the world are now up for grabs this year.”

To promote this at the exhibition, TBO has a booth right outside Sheikh Saeed Hall 1 reflecting the Las Vegas theme, which has a physical spin the wheel for travel agents to win prizes and also an Elvis Presley impersonator for photo opportunities.

TBO which now connects 100,000+ travel agents with 1 million+ hotel properties across 100+ countries also boasts a double decker stand inside Hall 1 where a ‘sea of blue’ will be witnessed yet again with their entire staff wearing the brand colours. TBO leadership, who will be on the floor along with their sales and supply teams, prides in being accessible to all, irrespective of size, aptly captured in the phrase recently quoted by Bhatnagar, “Small is big for TBO” at the WTTC Global Summit 2022.

The company made headlines recently across the world for its 100% acquisition of Ireland’s largest travel distribution platform – Bookabed and also made a seed investment in Hotelzify, a Bengaluru-based early-stage startup which aims to empower small, short-term rental accommodations and hoteliers to get direct bookings to increase margins and visibility using Google Hotel Ads platform.

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