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Six Senses to launch new luxury development in AlUla

Six Senses, a part of IHG Hotels & Resorts, has signed a hotel management agreement with AUla Development Company, a unit of Public Investment...

NEOM announces Leyja, new eco-tourism destination

NEOM, the sustainable regional development taking shape in northwest Saudi Arabia, on Sunday announced Leyja, its latest tourism destination, further strengthening and enriching the...

Saudi Arabia plans new Royal Reserve in the Red Sea

Saudi Arabia has issued a high order to establish ‘Imam Faisal bin Turki Royal Reserve’, spanning three administrative regions: Asir, Jazan and Makkah, and...

STA, Huawei deal to boost Chinese tourism to Saudi Arabia

Saudi Tourism Authority (STA) has expanded its strategic collaboration with Huawei Mobile Services (HMS) and Petal Ads, the advertising arm of HMS, to enhance...

Saudi Arabia announces inaugural Riyadh School for Tourism and Hospitality

The Saudi Arabian Minister of Tourism, Ahmed Al-Khateeb, announced the inauguration of the Riyadh School for Tourism and Hospitality At the 2023 United Nations...

Saudi Arabia’s Uruq Bani Ma’arid Reserve added to UNESCO World Heritage List

The Uruq Bani Ma‘arid Reserve in Saudi Arabia has been inscribed on the UNESCO World Heritage List, as announced by His Highness Prince Bader...

Riyadh Air signs its first sports sponsorship

Saudi Arabia’s newly launched world-class airline, Riyadh Air and leading Spanish football club, Atlético de Madrid signed a multi-year partnership naming the airline as...

Saudi Arabia expands visitor e-visa to eight more countries

Saudi Arabia will grant visitor e-visas to travelers from eight more countries: Albania, Azerbaijan, Georgia, Kyrgyzstan, Maldives, South Africa, Tajikistan, and Uzbekistan for leisure,...

AlUla partners with International Union for Conservation of Nature

The Royal Commission for AlUla (RCU) has partnered with IUCN (International Union for Conservation of Nature) to launch an innovative new conservation assessment tool...

Saudi PIF sets up new tourism investment company Asfar

Saudi Arabia's sovereign wealth fund PIF (The Public Investment Fund) announced the establishment of the Saudi Tourism Investment Company (Asfar) to support the growth...

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