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Sabre poll highlights industry divides on AI, personalization, distribution, and sustainability

Sabre Corporation, a leading global travel technology company, shared insights from a live audience poll conducted during a mainstage session at ITB Berlin last...

Saudi Tourism showcases growth and global appeal at ITB 2025

Saudi tourism made a strong impact at ITB Berlin 2025, captivating global audiences with its diverse tourism offerings, from unique wellness experiences for solo...

Booking.com highlights AI advancements in travel industry

Booking.com is leveraging generative artificial intelligence to gain a deeper understanding of traveler intent, enabling more personalized content and improved user experiences. Speaking at...

Ajman Tourism wraps up ITB Berlin 2025, announces new European office

The Ajman Department of Tourism Development (ADTD) has successfully concluded its participation in ITB Berlin 2025, held in Berlin from March 4 to 6. The...

flynas and Deutsche Bahn partner to offer seamless Rail & Fly travel in Germany  

flynas has signed a strategic Rail&Fly partnership with Deutsche Bahn (DB), providing passengers with a seamless and sustainable travel option between 5,600 DB train...

ITB Berlin 2025 showcases industry resilience, announces ITB Americas in 2026

ITB Berlin 2025 welcomed 100,000 attendees over three trade visitor days, with 87 percent of participants coming from international markets—reinforcing its status as the...

Marriott celebrates record year in EMEA, nearly 300 deals signed

Marriott International has announced another year of strong growth across Europe, Middle East & Africa (EMEA) with a record number of annual signings of...

Invest in tourism for peace, UN Tourism chief urges

UN Tourism highlighted the need for investments in tourism sector and its role as a vehicle of peace at ITB Berlin 2025, the world’s...

Emirates and Trip.com take partnership to next level

Emirates announced that it is expanding its long-standing partnership with Trip.com, a leading global one-stop travel services provider. The agreement was formalised at ITB Berlin...

Emirates, Costa Cruises renew partnership

Emirates and Costa Cruises have renewed their partnership through 2027, further positioning Dubai as a major global cruise hub. Announced at ITB Berlin, the renewed...

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