Holland America Line has revitalized its tagline and positioning with the rollout of a new global brand campaign that underscores the cruise line’s differentiation...
Holland America Line’s flagship Rotterdam has received the royal treatment at its naming ceremony in Rotterdam, the Netherlands. Her Royal Highness Princess Margriet of...
Holland America Line is rolling out a facial-recognition program to offer guests faster and touchless embarkation. Â The optional mBark program requires guests to upload...
