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GenerativeAI

Riyadh Air partners with Adobe to deliver personalized travel experiences

Riyadh Air and Adobe announced a strategic technology partnership. As Saudi Arabia’s new world-class airline, Riyadh Air will integrate with a broad range of...

Expedia Group builds Generative AI into multiple new releases

Expedia Group is releasing a slate of new features and products, some targeted to travelers and others intended for its supplier partners, said a...

Booking.com adds conversational trip planning with ChatGPT

Booking.com is the latest online travel agency to add conversational chat capabilities to its mobile app. The new AI Trip Planner combines the online travel...

Generative AI and sustainability will drive investment in travel tech, say experts at ATM 2023

Generative artificial intelligence (AI) and environmental, social and governance (ESG) activities are attracting the highest levels of investment in travel technology at present, according...

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