Hilton Salwa Beach Resort & Villas in Qatar has appointed a new General Manager for Desert Falls Water & Adventure Park, one of the largest theme parks in the Middle East that is located at the heart of the iconic resort, which is owned by Katara Hospitality.
Adam Du Plooy brings over 25 years of global experience, with significant roles across Africa, the Middle East, and Europe. Under his leadership, the park will continue to emphasise safety and fun, building on its recent achievement of the industry’s highest safety accolade with a Platinum Award from Ellis and Associates.
Desert Falls, which opened in February 2021, incorporates the renowned Sea Caves Waterpark, features 19 attractions and 30 thrilling rides, including high-speed slides, a lazy river, and a wave pool, catering to all ages and adventure levels.
It is also home to Qatar’s only canyoning experience, aqua gliding, go-karting, laser tag, and more, making it a cornerstone of Qatar’s family entertainment scene.
Du Plooy began his career in 1998 as a Junior Operations Manager at a South African waterpark. In 1999, he joined Wild Wadi Waterpark in Dubai as a lifeguard and advanced to Operations Manager.
His Middle Eastern experience continued with roles at Jumeirah Beach Club Resort and Spa, and he contributed to the pre-opening of the National Aquatic Center in Dublin in 2004.
He later managed the Valley of Waves at Sun International, before returning to the region and Wild Wadi in 2013. In 2015, he joined Meraas Holding, playing a key role in the launch of Laguna Waterpark at La Mer Dubai in 2018.
Most recently, he was Senior Manager of Slope Operations at Ski Dubai.
Throughout his career, Du Plooy has been dedicated to developing strong teams and creating memorable, safe, and enjoyable experiences for guests.
His return to waterpark operations reflects his passion for the industry and he is committed to making Desert Falls Water & Adventure Park the preferred family destination for both residents and tourists in Qatar.
“I am thrilled to join Desert Falls Water & Adventure Park at this exciting time,” Du Plooy said.
“This park is not just a premier waterpark but a hub of exhilarating activities and family fun. I look forward to working with the talented team here to enhance our offerings and ensure that every guest has an exceptional and unforgettable experience.”
In his spare time, Du Plooy is a keen ultra-marathon runner, water sports enthusiast, and enjoys spending time in nature and traveling with his family.
These personal interests reflect his commitment to adventure and quality experiences, which he looks forward to bringing to Desert Falls Water & Adventure Park.
Andre Borg, General Manager of Hilton Salwa Beach Resort & Villas, said: “We are thrilled to welcome Adam to the Hilton Salwa Beach Resort & Villas family.
“His extensive experience and leadership in the waterpark industry align perfectly with our ambition for Desert Falls and I’m confident that his expertise and strategic vision will usher in a new chapter of success, ensuring an exceptional and unforgettable experience for every guest.
“Adam’s appointment comes at an exciting time as we continue to innovate and elevate our offerings, strengthening our position as a leading family-friendly destination in the region.”
Hilton Salwa Beach Resort & Villas is one of the flagship properties of the Hilton brand, renowned for its elegant accommodations, world-class water and adventure park, and its waterfront location which provides a beautiful 3.5km stretch of private beach.
With world-class amenities, incomparable sporting facilities and exceptional service, the resort continues to set the standard for hospitality excellence in the region.
