Aligning with industry growth, IBTM World is set to welcome a record number of hotels to exhibit besides launching its new Hotel Pavilion at its upcoming event at Fira de Barcelona from November 19 to 21.
The leading global event for the meetings and events industry will see more than 400 hotels in attendance across the entire show, including the Hotel Pavilion. With the global hotels and resorts sector valued at $1.5 trillion in 2023 and business travel spending expected to reach the same figure in 2024, the industry is going from strength-to-strength in a post-pandemic landscape.
Some of the world’s biggest hotel brands will be descending on Barcelona next month. With 8,000 properties in its portfolio, Hilton is expanding its presence at IBTM World in 2024. Spain’s two largest hotel chains Meliá Hotels International and Barceló Hotel Group will have independent stands on the show floor. West Africa’s Azalaï Group Hotels will be exhibiting at IBTM World with a standalone presence for the first time
Bespoke environment
The new Hotel Pavilion is an exciting solution for hotels to showcase their brands in a bespoke environment which has been designed to have the feel and amenities of a luxury hotel reception.
Gothia Towers, a landmark hotel for business on Sweden’s west coast, and global hospitality enterprise, BWH Hotels, will both be making their debuts at IBTM World 2024. Likewise, Nobu Hotel London Shoreditch will be bringing its signature Japanese minimalism and industrial-chic aesthetics to Barcelona. Also presenting their offering at the Hotel Pavilion will be Dokhan Luxury Hotels, The Romanos Resort, A Luxury Collection, JADA Hotels Collection, RIHGA Royal Hotel Osaka, OKU Hotels and The Westin Paris – Vendôme.
Those taking part in the Hotel Pavilion will have access to a bespoke appointment diary with up to 46 pre vetted qualified buyers, which will ensure they can make direct connections with decision makers who have the budget and intention to book events at hotels. They will also benefit from an enhanced company profile to boost brand visibility and access to an exclusive networking area within the pavilion.
Claudia Hall, IBTM World Exhibition Director, said: “We are delighted to welcome so many renowned hotel brands to IBTM World this year, which is testament to the industry growth we’re seeing year-on-year. 2024 marks the first year of our Hotel Pavilion, which will provide a dedicated space for independent hotel businesses to showcase their offer in an exciting new setting. We are looking forward to building on the success of our previous shows in what will be a landmark event – our 20th anniversary of hosting IBTM World in Barcelona.”
