Malaysia has made its inaugural attendance at the UK’s leading exhibition for the events, meetings and incentives community, The Meetings Show 2023. Lead by Malaysia Convention & Exhibition Bureau (MyCEB), the country engaged and incentivised global industry players at the Excel London from June 28-29.
Zain Azrai bin Rashid, Acting Chief Executive Officer of MyCEB said that Team Malaysia was excited to be part of the event for the first time as the Show is a well-known global platform for progressive meeting and event suppliers.
“The Business Events industry in Asia is soaring once more and Malaysia is ready to be part of the action in welcoming business visitors back to the region,” Zain said.
At the Show, Team Malaysia brought the ‘Tekat’ theme, inspired by the traditional art of embroidery. The theme embodies Malaysia’s aim to fabricate golden opportunities in creating masterpiece events.
MyCEB presented irresistible offerings including support packages for international business events planners. In addition, Team Malaysia was well-prepared to address feedback and challenges from attendees through networking opportunities and business lead generation.
Zain also highlighted that the occasion was made more meaningful and special with a booth launch organised on June 28. The launch was in conjunction with Hari Raya Eid-Adha, a festive occasion that is widely celebrated by Malaysians.
Team Malaysia was led by Mohammad Isa Abdul Halim, Director – Experiential & Event of MyCEB together with Borneo Kuching Convention Centre, Business Events Sarawak, Kuala Lumpur Convention Centre, and Malaysia International Trade and Exhibition Centre.
