Under the new theme “The Business of Experience: Curated Travel for Targeted Growth”, ITB India is set to return for its fourth edition. The three-day B2B trade show and convention positions itself as a strategic platform for stakeholders aiming to foster targeted growth through curated, experience-driven travel offerings. From personalized wellness escapes and immersive cultural journeys to cinematic and adventure-led tourism, the event will highlight travel as a deeply emotional and uniquely tailored experience.
Taking place alongside MICE Show India and Travel Tech India, ITB India 2025 is happening from 2 – 4 September 2025 at the Jio World Convention Centre in Mumbai, bringing together key industry professionals from the MICE, Corporate, and Leisure sectors. The event will host over 400 exhibitors, including key global and regional players. Among them are National and Regional Tourism Organisations (NTOs and RTOs) from countries such as Finland, India, Indonesia, Italy, Japan, Kenya, Malaysia (Sarawak), and Sri Lanka. Alongside more than 150 renowned expert speakers, and upwards of 600 high-caliber buyers from across India and South Asia, the 3-in-1 show expects over 8,000 attendees, making ITB India the premier gateway for companies seeking to connect with one of the world’s most vibrant and rapidly expanding travel markets.
Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB India, MICE Show India, and Travel Tech India, underscores the event’s role in shaping the future of the region’s travel economy: “The travel markets in India and South Asia are rapidly expanding, with increasing demand for personalized and curated travel experiences. ITB India 2025 offers an unrivaled platform for forging high-level strategic partnerships, promoting innovation, and driving sustainable growth in one of the world’s most dynamic travel economies.”
Experience-Driven Exhibitor Showcase
Exhibitors at ITB India 2025 reflect the growing demand for meaningful, personalized travel. Participating Destination Management Companies (DMCs), National and Regional Tourism Organizations (NTOs/RTOs) will promote niche segments such as cultural trails, culinary tourism, spiritual journeys, film tourism, wellness escapes, and immersive nature adventures. State tourism boards will place a strong emphasis on secondary and tertiary destinations, offering travellers authentic and in-depth experiences beyond the well-known hotspots.
Hotels and resorts include lifestyle brands built around experiential values like design, wellness, and community, alongside boutique and independent hotels that offer curated guest journeys tailored to specific traveller profiles.
Travel technology providers will demonstrate solutions in AI, big data, CRM, and loyalty platforms, helping the industry unlock the full potential of experience personalization.
Specialist DMCs in adventure, wellness, film tourism, and ultra-luxury will be showcased, as well as MICE operators offering bespoke incentives and immersive corporate event formats. Premium transport providers and airlines will present enhanced onboard experiences, culinary concepts, and entertainment that extend the travel narrative beyond the destination.
Immersive Onsite Features & Experiences
The exhibition floor brings the theme to life with interactive elements such as:
– Experience Zones, curated by destination partners, allowing attendees to sample local food, explore wellness treatments, or dive into destinations via virtual reality.
– The Experience Networking Lounge provides a dedicated space for targeted B2B meetings between exhibitors and buyers with specific interests in areas like wellness, heritage, adventure, and film tourism.
– Curated Spotlight Sessions offer focused micro-events for buyers and professionals in niche travel categories, enabling in-depth learning and tailored networking within key verticals such as Indian Film Tourism.
Spotlight: Indian Film Tourism – A High-Growth Opportunity
One of the standout themes of ITB India 2025 is Indian Film Tourism, a high-potential growth area leveraging the cultural impact of Bollywood and regional Indian cinema.
India remains the largest film-producing country in the world, and destinations featured in iconic films, such as Switzerland, the UK, Dubai, or Kashmir, have seen significant tourism boosts through screen exposure. ITB India 2025 will feature:
– Conference panels exploring how destinations can harness cinema and digital storytelling for tourism marketing.
– B2B meetings between film producers, location scouts, tourism boards, and travel planners.
– Partnership opportunities with film festivals and production houses to co-create cinema-inspired travel packages.
This spotlight underscores how destinations can tap into emotion-driven, narrative-based travel inspiration to engage the Indian market.
ITB India Conference Programme: Business of Experience in Focus
The conference programme aligns closely with the event’s central theme, providing deep insights into experience-led travel strategies.
Key sessions will include:
• Driving ROI Through Curated Experiences
• Using Data & AI to Craft Personalised Journeys
• The Power of Community and Authenticity in Experience-led Travel
Additional topics explore:
• Emerging Indian traveller segments: cultural explorers, wellness seekers, and cinematic travelers.
• Experiential itinerary development for outbound Indian markets.
Impactful MICE formats for immersive corporate travel and events.
• Travel tech’s role in enabling personalized travel at scale.
• Sustainable and purpose-driven travel models that support community regeneration and local economies.
Strategic Buyer Engagement through the Buyer Elite Programme
To maximize business opportunities, ITB India 2025 continues to strengthen its Buyer Elite Programme, supported by leading industry associations including the Association of Domestic Tour Operators of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Network of Indian MICE Agents (NIMA), and Tourism India Alliance (TIA), among others. This initiative facilitates targeted buyer-exhibitor matchmaking, ensuring strategic engagement and high-quality interactions.
Registration and Early-Bird Offers
Exhibitors can take advantage of the Early Bird offer until 15 July 2025, which includes a discount on booth registration, full access to the show floor and conference sessions, and up to 33 pre-scheduled meetings with qualified buyers. Trade visitors benefit from Super Early Bird rates until 25 July 2025, with access to ITB India, MICE Show India, and Travel Tech India.
