Seven prominent French companies from the tourism and travel sector will participate in Arabian Travel Market (ATM) exhibition, taking place from May 6-9 at Dubai’s World Trade Centre, and will exhibit their latest products and services.
‘Choose France Pavilion’ will be located in the Travel Tech Hall of the event that will be held under the theme, ‘Transforming Travel Through Entrepreneurship’, aiming to invigorate the travel sector by promoting an entrepreneurial spirit, enhancing innovation, boosting revenue, and improving sustainability.
This initiative is part of France’s strategic efforts to strengthen its influence in the global tourism market during the 31st edition of the ATM.
As a pivotal gathering for travel professionals, the event will highlight France’s significant role, showcasing its expertise in tourism, which includes over 400,000 related facilities and accounts for 7% of its GDP, according to the OECD’s Tourism Trends and Policies report.
France’s delegation at ATM 2024 showcases diverse French innovation in tourism and hospitality. Cabanon offers bespoke tents and folding caravans, while FeelCity’s Coq-trotteur platform personalizes tourist itineraries.
LaCollection provides digital art display solutions from world-renowned museums and artists. Luniwave introduces sustainable practices in the hotel industry, reducing water and energy consumption.
mTrip revolutionizes travel technology for agencies and operators with its dynamic itinerary management platform.
Optionizr enhances customer engagement with innovative payment solutions. And L’Escale Royale redefines luxury with its unique houseboat accommodations, blending artisanal craftsmanship with modern luxury.
Innovation serves as the cornerstone for French companies, empowering them to excel and distinguish themselves on the global stage.
While pioneering numerous innovations, such as advanced travel booking systems, the use of NFT technology to secure and personalize travel experiences, eco-friendly nomadic accommodations, and state-of-the-art travel technologies, their commitment to sustainability is evident through the use of environmentally friendly materials and green practices in operations.
This proactive approach not only satisfies the current market demands but also anticipates and shapes future trends.
Axel Baroux, French Trade & Invest commissioner, said: “We are excited to join ATM this year to not only enhance international tourism collaborations but also to showcase our leading technologies and sustainable practices that are setting new standards in the industry.
“This event is an excellent opportunity for us to deepen our connections with the dynamic markets of the UAE and the wider region, driving mutual growth and enhancing tourism experiences worldwide.”
In 2023, the French tourism market saw a substantial increase in revenue, with international tourism receipts totalling 63.5 billion euros, marking a 12% increase from the previous yearENDS.
France remains a vital player in the global tourism and travel sector, housing everything from innovative Traveltech startups to well-developed SMEs that contribute to spreading French expertise worldwide.
