The 44th edition of Fitur International Tourism Fair concluded its three days exclusively dedicated to professionals, surpassing its forecast of 150,000 attendees with a total of 153,000 visitors.
This is reflected in the initial attendance data at the IFEMA Madrid Exhibition Center, indicating the complete recovery of the tourism sector. These figures represent a 12 percent increase compared to 2022.
It is estimated that this influx of visitors to Fitur will generate approximately 430 million euros in revenue for the Madrid economy.
As in every edition, in addition to the support of the tourism sector, Fitur received strong institutional backing. After the official inauguration presided over by the King and Queen of Spain on the first day, the fair has had significant presences such as Daniel Noboa, President of Ecuador, which is this year’s Partner Country of the International Tourism Fair.
Additionally, it has received the official visit of the Prime Minister of Spain, Pedro Sánchez; the Prime Minister of Albania, Edi Rama; representatives from the World Tourism Organization, the Ibero-American General Secretary, and more than 10 regional presidents of Spain. In total, the 44th edition of Fitur has recorded the attendance of nearly 400 authorities, including State Secretaries, Tourism Ministers, ambassadors, business envoys, mayors from different regions, and other political and institutional representatives.
After the three professional days focused on business, the fair opened its doors to the public over the weekend, with an estimated attendance of 100,000 visitors. They will have the opportunity to explore the world through the nine pavilions, gather information on a diverse range of international and national destinations with the participation of 152 countries and 96 official participations, and enjoy a varied agenda of recreational activities prepared by exhibitors.
Highlights include the installation of a zip line on the central avenue of IFEMA Madrid by Puerto Rico, the Fitur Cruises treasure hunt, paddle tennis exhibitions in the sports tourism section, as well as musical performances, regional dances, gastronomic tastings, craft workshops, contests, and giveaways, etc.
