ITB China has announced EgyptAir as the Official Partner Airline of ITB China 2025, taking place from May 27–29 in Shanghai. This partnership aims to boost Egypt’s visibility as a prestigious travel destination and strengthen its presence in the Chinese outbound travel market, with EgyptAir facilitating seamless connectivity for Chinese travellers.
As part of its strategic collaboration with ITB China 2025, EgyptAir will showcase Egypt’s tourism potential and its growing air connectivity to the Chinese market. These efforts align with Egypt’s broader goal of strengthening economic ties, trade and tourism exchange with China, supporting the recovery of both the tourism sector and business travel.
Egypt is renowned for its rich cultural heritage, iconic landmarks, and stunning natural attractions, such as the Red Sea and Sinai beaches, which attract many Chinese travelers seeking unique cultural experiences. As part of its growing efforts to strengthen its bonds with the Chinese market, EGYPTAIR is expanding its network to meet the rising demand for travel between Egypt and China.
“This is our third participation at ITB China, and we are delighted to return and announce EgyptAir’s role as an Official Partner Airline of this year’s event. China represents a key market for us, given its large population and high passenger volume. Expanding our presence in China remains a top priority for EGYPTAIR. We are dedicated to accelerating our growth in China, fostering stronger cooperation, and promoting deeper cultural exchanges between Egypt and China,” said Capt Mohamed Elyan, CEO EgyptAir Airlines.
The airline currently operates approximately 18 weekly flights connecting Egypt to major Chinese cities, including Beijing, Shanghai, Guangzhou, and Hangzhou. In response to the increasing demand, EgyptAir is working to expand direct flights to key city hubs and improve service quality, ensuring a comfortable travel experience for Chinese passengers.
The EgyptAir stand will showcase the airline’s strong presence in the market. In collaboration with Chinese travel agencies, EgyptAir aims to promote Egypt as a prestigious travel destination, providing a unique opportunity for domestic tourism experts to connect and explore growing travel options between Egypt and China. EgyptAir will also feature a lucky draw and presentations, showcasing Egypt’s rich history, cultural diversity, and its expanded services to key Chinese cities.
EgyptAir’s expansion in China and its partnership with ITB China in 2025 underscore the airline’s commitment to meeting the growing needs of Chinese travelers and promoting Egypt as a prominent global destination, the airline said.
