The latest addition to the View brand, The View Agadir, located along Morocco’s southern Atlantic Coast, will open its doors on March 1, 2024. Set to raise the bar of Moroccan hospitality in the region, the property has direct access to the sandy beaches of the city.
Since the opening of the first View hotel in 2017, the brand said it has re-defined the luxury travel experience in Morocco, with an emphasis on both elegance and authenticity and traditions blending with the ultra-modern.
The hotel said that guest experience is paramount at The View. Welcomed by a traditional ceremonial tea ritual, they are taken on a familiarization tour of the hotel’s facilities – the wellness and fitness sanctuary, The Amaya Spa – a 1,500 sq m state-of-the-art facility; international restaurants and bars; sporting activities and excursions; its private beach.
The hotel also features epicurean, art and therapeutic workshops, including yoga, pottery, painting and meditation classes.
It provides one of the most advanced technologies for business meetings, conferences and events.
Amaya Spa
The curated treatments are personalized and work to connect nature with science, a statement said. The exclusive spa rituals restore and rebalance, focusing on emotional and physical well-being. And, adhering to traditional values, guests are encouraged to experience the ancient ritual of the Moroccan Hammam which includes an extensive menu of remedies.
An Ocean Retreat
There are 272 rooms and suites at The View Agadir. A palette of blue, white and neutral shades has been tastefully incorporated into the elegant design of the rooms to create a serene environment to unwind.
The Bohemian chic charm includes hand-crafted decor from local artisans. The 59 suites contrast with a fresh beach style with sumptuous furnishings – the pinnacle being the Royal Suite.
For guests requiring privacy and additional comfort, a personal butler service is available 24 hours in addition to private balconies and terraces including vistas of the pool-side, the palm-bordered garden and views of the shoreline and ocean.
The Art of Gastronomy
The new property is home to four restaurants. Le V, serves a vast selection of Moroccan and international breakfast dishes – deli style. The emphasis is very much on fresh and organic cuisine, locally sourced ingredients, freshly baked breads, homemade conserves and freshly squeezed juices.
Daily workshops including live cooking shows provide a great start to the day!
Over at Le Dielli, signature cocktails and lunch are served. The View’s Italian Restaurant, Le Sensya, with Michelin-Star Chef, Francesco Franzese at the helm, takes guests on a sublime epicurean journey around Italy, with dishes skillfully curated.
Mima Kitchen is home to neo-Moroccan dishes inspired from all over the Kingdom. Amazing flavors and fusions deliver a taste of the traditional, yet contemporary Moroccan Kitchen.
Chay Lounge, with its traditional yet chic Moroccan surroundings and heritage, delivers the Moroccan tea-ritual.
End of the day, a resident DJ plays electro-lounge music at Le Dielli, the pool bar, whilst the stylish Cedar Bar hosts live music and entertainment late into the evening.
Later this year, The Buddha Bar, an iconic global brand synonymous with evening chill and world music, will open a site at the property.
Eco Practices
The hotel prioritizes buying and working with local artisans, cooperatives and businesses that are also responsible and ethical about the environment.
Salah-Eddine Benhammane at The View Agadir and Director South Region of Regional Tourism Counsel of Agadir comments: “This is an exciting time for the region and marks a new era for hospitality in Agadir.
“With the rise of far more luxury travelers visiting the city, one of the biggest challenges for the hospitality industry has been how to accommodate their evolving and sophisticated needs, embracing the culture, whilst not compromising on their lifestyle expectations.”
“The View Agadir embodies the authenticity of the region – not just a token Moroccan painting or sculpture. Guests can immerse themselves in the region’s culture and customs, whilst enjoying the highest standards in gastronomy and wellbeing – which are set in elegant and stylish surroundings, without the chintz or bling.”
