Sunday, November 24, 2024

Sofitel expands its luxury portfolio with the signing of Sofitel Cairo Downtown Nile

Accor, a global leader in hospitality, is thrilled to announce the signing of Sofitel Cairo Downtown Nile, fourth Sofitel hotel in Egypt, marking a significant milestone in the expansion of the brand. This luxury property, set to open in January 2025, is a conversion, bringing a fresh wave of French elegance to the heart of Cairo’s downtown Nile-front district.

“This new signing reaffirms our commitment to Egypt, one of our key markets with great potential, celebrated for its rich heritage and vibrant tourism scene. We are thrilled to be expanding our portfolio with Sofitel Cairo Downtown Nile, which will not only bring our renowned French zest to life but also honor the rich local culture. With the hotel becoming our largest Sofitel in the world and our fourth destination in Egypt, Sofitel Cairo Downtown Nile represents a remarkable addition to our high-quality network, perfectly reflecting the grandeur of its destination,” said Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems.

Positioned in one of Cairo’s most iconic districts, Sofitel Cairo Downtown Nile is surrounded by the rich history and cultural landmarks that define the city. The hotel offers direct access to the majestic Nile and is located near prominent attractions such as the Grand Egyptian Museum, set to be the world’s largest archaeological museum, and the awe-inspiring Giza Pyramids, one of the Seven Wonders of the Ancient World. Guests will also find themselves just steps away from the vibrant energy of Cairo’s bustling bazaars, cafes, and historic neighborhoods.

A Luxurious Experience for Every Traveler

Whether in Cairo for business or leisure, guests of Sofitel Cairo Downtown Nile will enjoy the finest luxury accommodations, with 615 rooms and suites designed to offer panoramic views of the Nile. Each space combines modern amenities with subtle nods to Egypt’s heritage and French inspiration, creating a serene atmosphere ideal for relaxation after a day of exploration.

Four exclusive dining venues will showcase the best of international and local cuisine, ensuring an unforgettable culinary journey. From elegant evening dinners by the river to casual yet refined daytime dining, Sofitel Cairo Downtown Nile caters to a range of tastes. For those seeking wellness and rejuvenation, the hotel’s comprehensive wellness center features a spa, pool, fitness facilities, and dedicated kids’ and teens’ clubs.

With over 2,000 square meters of banqueting and event space, Sofitel Cairo Downtown Nile is poised to become the premier destination for both leisure and business travelers.

“With its prime location along the Nile and proximity to some of Cairo’s most significant cultural landmarks, Sofitel Cairo Downtown Nile redefines luxury in the heart of the city. We are excited to welcome guests to experience the perfect blend of French luxury and Egyptian heritage, offering an unparalleled journey into the rich history and vibrant life of Cairo,” said Mehdi Morad, Vice-President of Operations Africa, Mauritius, Reunion & Seychelles Sofitel Legend, Sofitel, MGallery, Emblems

A Partnership of Prestige and Expertise

The project will operate under a management agreement with International Company For Touristic Investments (I.C.T.I.), bringing their financial strength and market knowledge to ensure the long-term success of Sofitel Cairo Nile. This partnership underlines a shared vision of elevating the luxury hospitality landscape in Cairo, combining I.C.T.I.’s expertise with Sofitel’s globally recognized French art de vivre.

“Sofitel and Egypt have a long common history, and this new hotel will undoubtedly reinforce the bound between them. Hotel investors are increasingly looking for a brand which can create an emotional connection with its guests while delivering strong financial results. Sofitel, with its 60 years of legacy combined with Accor’s powerful distribution engine and loyalty program, was the perfect choice for this property on the Nile. We are very grateful to the management of ICTI for their trust and look forward to a long-standing relationship with them,” added Jean-Baptiste Recher, Regional Vice-President Development Luxury Brands, Middle East, Africa and Turkey.

The launch of Sofitel Cairo Downtown Nile further reinforces Accor’s presence in Egypt, aligning with the Group’s strategy to expand its luxury portfolio in key international markets. The hotel will join other Sofitel locations in the market including Sofitel El Gezirah, Sofitel Luxor Winter Palace and Sofitel Legend Old Cataract in Aswan in offering an unparalleled experience of French hospitality along the Nile.

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