The Sharjah Investment and Development Authority (Shurooq) has signed a franchise agreement with Marriott International for the opening of two of its iconic hospitality projects in the northern emirate’s scenic East Coast.
The agreement, signed by Shurooq’s Sharjah Collection & Hotels Management, marks the debut of Marriott’s Autograph Collection in Sharjah.
Two of Shurooq’s new hospitality projects in Kalba and Khorfakkan under Sharjah Collection & Hotels Management will operate under the Autograph Collection brand, said senior officials at the signing ceremony held at the House of Wisdom, Sharjah.
Khorfakkan Hotel will be developed on a land area of approximately 38,000 sqm opposite the Khorfakkan Port, to cater to the needs of families and adventurers.
The project will feature 75 deluxe units, UAE’s first waterpark in the East Coast, a yacht club, residences, and retail options including restaurants, spa, gym facilities, etc. The proposed rooms include 62 single rooms, 5 double rooms, and 8 suites.
The other five-star development, Kalba Hotel, will be spread across a land area of approximately 60,000 sqm in Kalba on Sharjah’s eastern coast, adjacent to the Kalba waterfront project and opposite the Kalba flag square.
It is located close to some of the region’s most renowned diving locations and will feature 80 units, two restaurants, a gym, spa, swimming pool, and meeting halls. The proposed rooms include 64 single rooms, 10 double rooms, 5 three-bedroom options and 1 four-bedroom.
“The new franchise agreement ties in with Shurooq’s vision to foster strategic global partnerships with reputed bespoke brands to add value to the world-class personalised service and care offered throughout Shurooq’s destinations,” stated Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, after signing the deal with Sandeep Walia, Chief Operating Officer, Middle East for Marriott International in the presence of senior officials.
“Joining the exclusive fold of Marriott’s Autograph Collection brings us closer to our long-term goal of empowering Sharjah’s diversified economy and cementing its position as a magnet for global brands,” he added.
