Rotana Hotels has launched Rotana DISCOVERY, its new global loyalty programme developed under the framework of its membership in the Global Hotel Alliance (GHA) and integrated into the award-winning GHA DISCOVERY platform.
This launch marks the transition of Rotana Rewards Select into Rotana DISCOVERY, connecting members to a world of benefits. Through this partnership, Rotana’s loyalty members gain access to 950 hotels across 100 countries and join a global community of over 32 million travellers. This milestone reinforces Rotana’s long-term commitment to delivering on its brand promise of Treasured Time while expanding its international recognition and loyalty reach.
The introduction of Rotana DISCOVERY marks a key milestone in the company’s international growth ambitions. As Rotana continues to expand its presence across the MENAT region and beyond, the partnership with GHA strengthens its ability to deliver greater value to guests, partners, and owners. With more than 79 operating hotels and a robust development pipeline across multiple markets, Rotana remains focused on innovation and connectivity as central pillars of its hospitality strategy.
Our Chief Executive Officer Philip Barnes said: “Hospitality has always been about people, the connections we make, the moments we share, and the recognition that makes every guest feel valued with a real sense of belonging. With Rotana DISCOVERY, we are deepening those connections while expanding our reach on a global scale. This partnership with Global Hotel Alliance allows us to bring the essence of Rotana’s hospitality to new audiences around the world, reinforcing our brand’s position as a regional leader with an international footprint built on trust, consistency, and genuine care.”
Chris Hartley, Chief Executive Officer of Global Hotel Alliance, said: “The launch of Rotana DISCOVERY brings to life the collaboration and shared vision we announced earlier this year. It’s a powerful example of how independent brands can achieve global reach while maintaining their individual identity and guest experience. As Rotana continues to grow internationally, we are proud to support that journey through a loyalty platform designed to create long-term value for both guests and brands.”
