Ovolo Hotels, a designer hotel collection, has become the first hotel brand globally to commit to a vegetarian-lead offering, Plant’d, across its hotel restaurants from February 14.
The announcement signifies a further progressive shift for the designer hotel collection, following the success of its ‘Year of the Veg’ campaign which launched in October 2020, where venues transitioned to a vegetarian only offering for an initial 365 days, serving up vibrant vegetarian and plant-based cuisine.
“Meat is being removed for a second year in a row at Ovolo Hotels. With a number of our Ovolo venues already serving plant-based cuisine, we have decided to go the full 100%. It’s been a strategic move, but Ovolo prides itself on being an industry leader. We believe that the world changes, therefore we continue to evolve – we want to ensure we are doing our bit to help preserve our environment, promote healthy eating and enhance the image of amazing vegetarian and plant-based dining,” said Ovolo Group’s Founder and CEO, Girish Jhunjhnuwala.
“There have also been a lot of learnings along the way, and we want to share those insights with others in the industry and outside the industry considering making the switch to a vegetarian-lead offerings or integrating it into their existing offering. That’s why we have created our Plant’d Playbook white paper, which will be publicly available for all to access,” Jhunjhnuwala added.
Ovolo’s Group Creative Culinary Partner, Ian Curley has worked with the hotel’s restaurants across the group including Hong Kong, Australia and Bali to take the Plant’d veg pledge. All venues will launch with new menus from launch day.
Inspired by an increasing consumer interest in the many benefits of a plant-based diet, this change reflects Ovolo’s commitment to delivering on its customers’ desires, while promoting an ‘eating good to feel good’ mentality. Guests will continue to enjoy the quality food and beverage offering they have come to expect from Ovolo restaurants, while nourishing their bodies and feeding their souls through menus which reflect a renewed commitment to sustainability and wellbeing.
Ian Curley said: “Our move to vegetarian dining has been even more successful than we anticipated, and we now find ourselves part of a new wave of plant-based pioneers. The one big lesson we have learned from our bold experiment: never underestimate your guests. A key focus for us has been ensuring we are creating something that still appeals to everyone – from vegans to flexitarians, and those who are simply keen on expanding their palette.”
The Ovolo team has created a Plant’d Playbook white paper which includes information on the reasons Ovolo has made the switch with their food and beverage offering; what to know before you go veg; tips on defining food and beverage menus; and learnings along the way.
This launch comes off the back of several eco-friendly initiatives already implemented by the hotel collection in the past year. These include switching to free-range eggs, opting for a more natural-lead wine list, providing refillable water containers, using more planet-friendly paper on the menus and takeaway containers working with suppliers and Ovolo being an early adopter of removing plastic straws to eliminate plastic.
This also includes the bold move away from single use bathroom amenity plastics, all OMG Amenities being designed in a sustainable manner, and making use of re-fillable, tamper-free pump bottles which are HDPE recyclable. In addition to this, introducing reusable woven bags for slippers, and the use of biodegradable materials in laundry bags and packaging.