Minor Hotels, a global hospitality group that owns and operates hotels, resorts and residences in 58 countries, is officially the first major international hotel company to partner with Fliggy’s brand-new booking platform called ‘Global Discovery’. Fliggy, a leading online travel platform and wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988) , is known for its extensive catalogue of accommodation options and experiences.
The agreement will allow Minor Hotels to feature over 80,000 rooms across its eight brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli – on the new ‘Global Discovery’ platform at the same rates as Minor Hotels’ websites. The agreement will also tap into Fliggy’s digital ecosystem in the Chinese market by leveraging its vast digital marketing capabilities, innovative products, and extensive member base to enhance the reach of Minor Hotels’ brands in China.
“Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “This partnership will also help us drive bookings to our properties across the globe and increase brand awareness in the market, and support the future development needs of our hotel brands.”
“Fliggy is pleased to deepen its collaboration with Minor Hotels,” said Zhuoran Zhuang, CEO of Fliggy. “As a leading platform for outbound independent travel in China, Fliggy is committed to supporting Minor’s distinctive hotel brands connect with customers in a more efficient and engaging manner through our platform and technical capacities, providing them with personalized and high-quality experiences for their global travel journeys.”
Minor Hotels currently operates four hotels in China in partnership with Funyard Hotels & Resorts, with another 12 in the pipeline.
Fliggy is a wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988 (HKD Counter) and 89988 (RMB Counter)) , and is one of the leading online travel platforms in China. Fliggy places a strong emphasis on innovation in its products and services, catering to the increasingly personalized and diversified needs of consumers in both China and overseas markets.
Leveraging Fliggy’s advantage as part of the Alibaba ecosystem, merchants can benefit from the vast user base within the Group. Fliggy also collaborates with partners through a full-service management format, helping more merchants, especially small and medium-sized ones, easily and efficiently share opportunities enabled by digitalization.
Fliggy’s long-term strategy is to promote the digital transformation of the tourism industry, using an open platform and mechanisms to help the industry make better use of digital business infrastructure for their operations.
