Marriott International, Inc has underscored plans to grow its footprint in Türkiye with the expected addition of more than 20 properties and nearly 3,000 rooms by the end of 2025. During a recent visit to the country, Marriott President and Chief Executive Officer, Anthony Capuano, highlighted the company’s continued expansion in Türkiye, which is expected to generate thousands of new jobs reflecting growth in the country’s travel and hospitality sector.
Marriott’s long history of successful operations in Türkiye for over 40 years gives the company a strong foothold in this market which continues to be an important part of the company’s growth strategy in Europe. In the past five years, the company has nearly doubled its footprint in the Turkish market, where it currently has a portfolio of over 50 properties and more than 8,000 rooms across seven cities and 20 brands.
“Türkiye is a sought-after destination with its rich culture and heritage, natural landscapes, breadth of travel experiences and authentic hospitality,” said Capuano. “Marriott International is proud to have the opportunity to contribute to the ongoing growth and diversification of the country’s travel sector through our longstanding presence and robust growth plans in the market.”
During his tour of the country, Capuano met with ownership groups and developers to discuss Marriott’s plans for continued growth in Türkiye. Capuano also visited hotel teams where he emphasized the company’s commitment to associate development and the importance of building a pipeline of diverse leadership talent in Türkiye. Plans include the upcoming launch of a dedicated program for the market in collaboration with a hospitality school, which will offer students an opportunity to study and gain a diploma while getting firsthand training and work experience at Marriott properties in Türkiye.
Marriott also continues to focus on supporting a culture of inclusion. Last year, the company launched its Female Leadership Initiative in Türkiye, which is designed to provide high-potential women leaders with a bespoke development program that prepares them for the next level of their careers.
Portfolio Expansion Plans Through 2025
Marriott’s growth plans in the region include the anticipated addition of more than 20 properties by the end of 2025, across all brand segments: luxury, premium, select and midscale.
In September 2023, Marriott announced the launch of Four Points Express by Sheraton in response to growing consumer demand for reliable-yet-affordable accommodation in Europe, the Middle East and Africa. The company recently added Four Points Express by Sheraton Bursa, which marked the first property under the new midscale brand globally. Türkiye is a key market for Four Points Express by Sheraton with plans to add four additional properties across Ankara, Antalya and Istanbul, including Four Points Express by Sheraton Taksim Square, which is slated to be added later this year.
In the select segment, Moxy Hotels is expected to make its debut in Türkiye with anticipated openings in Istanbul and Izmir. AC Hotels is expected to expand its portfolio in the country with expected additions in Istanbul and Izmir. Aloft Hotels and Residence Inn by Marriott are also planning to add properties by the end of next year.
Across the premium segment, the company plans to open its first properties in Cappadocia and Usak in 2025 under the Marriott and Sheraton brands, with the anticipated openings of Cappadocia Marriott Hotel and Sheraton Hotel & Thermal Spa Usak. Expansion plans over the next two years also include multiple additional openings under brands such as Marriott Executive Apartments.
Following the recent opening of the Sanasaryan Han, a Luxury Collection Hotel, Istanbul, the company expects to continue to strengthen its position in the luxury space with the anticipated addition of Legacy Ottoman, a Luxury Collection Hotel, Istanbul, in 2025.
Türkiye is currently home to 20 brands in the Marriott Bonvoy portfolio, each delivering differentiated experiences across traveler segments. The brands currently operating in Türkiye are St. Regis Hotels & Resorts, The Ritz-Carlton, The Luxury Collection, EDITION, and JW Marriott in the luxury segment; Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels, Le Méridien, Westin Hotels, Tribute Portfolio, Autograph Collection, Delta Hotels by Marriott, Marriott Executive Apartments and Design Hotels in the premium segment; Four Points by Sheraton, Aloft Hotels, Residence Inn by Marriott, and AC Hotels by Marriott in the select service segment; and Four Points Express by Sheraton in the midscale segment.
