Thursday, September 19, 2024

Handwritten Collection continues to grow in Europe

Handwritten Collection, an anthology of carefully curated hotels from Accor, continues its growth trajectory in Europe with a series of upcoming openings that will mark the brand’s debut in Albania (Tirana), Cyprus (Nicosia), Germany (Düsseldorf), Romania (Bucharest) and Benelux (Zeeland and Vielsalm).

Since its launch in 2023, Handwritten Collection has invited guests to immerse themselves in intimate settings that foster genuine connections between fellow travellers and dedicated hosts. In just over a year, the brand has unveiled 17 stylish hotels in sought-after destinations worldwide, including Paris, Malta, Sydney, Shanghai, Phuket and Kraków. With 25+ hotels in its development pipeline and over 150 additional projects under varying stages of discussion, Handwritten Collection is well positioned as one of the fastest-growing collection brands in the world.

Philippe Bijaoui, Chief Development Officer Premium, Midscale & Economy Division, Accor Europe and North Africa, said: “Our latest additions across Europe demonstrate the success of Handwritten Collection in delivering hotels that resonate with travellers seeking distinct and memorable experiences. Independent hoteliers and institutional hotel owners recognise the value of partnering with a trusted international brand, and the expansion of Handwritten Collection in Europe is a testament to the strong demand we see across the region.”

 Some of the upcoming openings in Europe include:

The Classic Hotel Nicosia – Handwritten Collection (Cyprus) – The first Handwritten hotel in Cyprus will open this month in Nicosia’s city centre, near local attractions such as the Cyprus Archaeological Museum and Eleftheria Square. The hotel will offer 54 comfortable rooms decorated with earthy tones, as well as a fitness centre and spa on the top floor. The on-site Blue Bar restaurant will offer a gourmet dining experience, while its ‘59’ restaurant – named after 59 vintage knives found during the renovation of the hotel – will serve traditional Cypriot recipes. The property will also offer a versatile space for business events and weddings.

 Adorn Tirana – Handwritten Collection (Albania) – Slated to open this autumn, the first Handwritten Collection address in Albania, will be located in Skanderbeg Square, the heart of Tirana. The hotel will offer 25 stylish guest rooms, including six suites, complimented by cosy restaurant and a piano bar, all featuring elegant interiors.

MUZE Hotel Düsseldorf – Handwritten Collection (Germany) – Debuting in Germany this November, the MUZE Hotel Düsseldorf – Handwritten Collection will blend art with personalised hospitality. The hotel will offer 60 rooms, a bar, a state-of-the-art boardroom, as well as an in-house art gallery. Located just a 10-minute walk from Königsallee, Düsseldorf’s premier shopping boulevard, and near renowned museums and the scenic Rhine River, the hotel promises a tapestry of experiences.

Hotel Ter Zand – Handwritten Collection (The Netherlands) – Opening later this month, this intimate hotel on the coast of Zeeland will offer 53 rooms, and 32 garden suites located close to the Zeepeduinen nature reserve and Westerschouwen beach, making it an ideal retreat for relaxation.

 Fort Saint-Laurent Hôtel & Spa – Handwritten Collection (France) – Set in a 16th-century building overlooking the slopes of Lyon’s Croix-Rousse, the new hotel is set to open later this month and will offer 36 rooms with city views.  The hotel’s design will reflect the host’s passion for boats and will be the eighth Handwritten Collection address in France.

Tecadra Bucharest Hotel Handwritten Collection (Romania) – This 100-key property will open its doors in 2025, marking the brand’s launch in Romania, located in one of the capital’s most exclusive neighbourhoods. The hotel will be powered by solar panels and heating pumps, reducing carbon emissions.

La Maison Fraiture – Handwritten Collection (Belgium) – Expected to open in 2026, the first Handwritten Collection hotel signed in Belgium will be nestled in the heart of Baraque de Fraiture, the second-highest point in Belgium and a key landmark for those visiting the Plateau des Tailles nature reserve. The 120-room property will offer multi-function event spaces, as well as a large wellness and pool area overlooking the nearby mountain range.

Other recent Handwritten Collection openings in Europe include:

Hotel Maison Hamelin Paris – Handwritten Collection (France) – Located in the chic 16th arrondissement of the capital, between the world-renowned Champs-Elysées and the Galliera Museum, this hotel showcases French savoir-faire with cosy 65 rooms, a lively bar, and a spa.

Hôtel Plaza Biarritz Plage – Handwritten Collection (France) – This 69-room Art Deco hotel is located in a historic building on the coast of the Basque Country, and just an hour’s drive from Spain. The hotel boasts elegant decor enhanced by black-and-white photography and artwork, a retro bar, as well as ocean and city views.

 Hotel Castel Maintenon – Handwritten Collection (France) – Situated in the gardens of Louis XIV’s wife’s château, this hotel offers a rejuvenating stay with 78 elegant rooms located just an hour from Paris. The host’s passion for the breathtaking Alsace region is evident throughout the property.

Handwritten Collection hotels participate in ALL – Accor Live Limitless – a lifestyle loyalty programme providing access to a wide variety of rewards, services and experiences.   

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