Azad Properties, Proper Developments, and Hilton have announced the official signing of a transformative real estate collaboration, further contributing to the evolution of Jeddah’s thriving real estate landscape.
The signing ceremony, held at the Retail Leaders Circle conference in Riyadh, was attended by Ayman Al Burti, CEO of Azad Properties; Ahmad Al Jared, Partner at Proper Developments; and Amir Lababedi, Managing Director, Development Middle East & North Africa, Hilton.
Azad Properties, known for its innovative urban developments, has partnered with Proper Developments, a forward-thinking developer specializing in visionary mixed-use projects, and Hilton, a global leader in hospitality, to introduce a pioneering project within the vibrant Souq7 precinct in Jeddah.
Innovation and excellence
Al Burti said: “This partnership exemplifies our commitment to innovation and excellence in real estate development. Together with our partners, we are proud to contribute to the growth and prosperity of Jeddah.”
Al Jared said: “We are thrilled to introduce this dynamic project, which represents a significant step forward in urban development in Jeddah. Through this collaboration, we aim to create a vibrant hub that offers a range of hospitality, retail, and commercial offerings to enhance the experience of residents and visitors of Jeddah.”
The hospitality-oriented mixed-use development within Souq7, developed by Proper Developments, includes a Hampton by Hilton hotel, retail spaces, and offices. Expected to open in 2026, Hampton by Hilton Souq7 will bring the brand’s award-winning thoughtful and friendly hospitality to guests staying in the missed-use community.
216-key hotel
The 216-key hotel will feature a variety of guest rooms, a fully equipped fitness centre, and two meeting rooms to cater to business travelers, as well as several value-added amenities such as a lobby lounge, contactless arrival, and a complimentary breakfast. The retail built-up area spans 3,900 sq m, offering a diverse array of shopping experiences, while the office spaces encompass 6,800 sq m, catering to the needs of modern businesses.
Carlos Khneisser, Vice President, Development, Middle East and Africa, Hilton, said: “We are delighted to be working closely with Azad Properties and Proper Developments to bring the value-driven Hampton by Hilton brand to Jeddah. Hampton by Hilton in Souq7 is a welcome addition to our portfolio in KSA as we continue to diversify our presence in the Kingdom to meet guests’ various accommodation needs, and in particular the needs of the midscale market. The hotel sits in an exceptional location, giving visitors access to one of Jeddah’s most lively lifestyle communities.”
Groundbreaking project
Souq7, developed by Azad Properties, stands as one of the most groundbreaking projects in Jeddah, continuously advancing the concept of the integrated market. Spanning over 728,000 sq m and distributed across seven distinct zones, the project boasts a comprehensive range of offerings, including fashion, furniture, household appliances, electronics, and more, all seamlessly integrated. Additionally, Souq7 features the largest complex of cafes, restaurants, entertainment facilities, and cinemas in Jeddah, covering an area of more than 50,000 sq m. Accompanying activities such as a hotel, health clinics, and commercial offices further enhance the project’s appeal, providing a modern and diverse experience that caters to the needs of individuals and families, adding a distinctive character to the overall ambiance of Souq7.
