Accor announced the creation of Accor One Living – an industry-first platform dedicated to the integration of innovative hospitality solutions into mixed-used developments. Accor One Living will support the development and operation of branded residences – anchored by managed and franchised Accor hotels and resorts – and other unique products that add value to mixed-use projects, such as coworking offerings, extended stay hotels, private clubs and more.
The company plans to develop and operate branded residences via the platform combined with other products and services such as co-working, private clubs and extended stay hotels.
Accor already has more than 135 branded residences operating or in development with Accor One Living expected to add 125 new branded mixed-use residences over the next few years.
Jeff Tisdall, chief business officer of Accor One Living, says: “Our momentum is powered by Accor’s diverse portfolio of compelling brands, a commitment to the success of our partners and more than two decades of experience, where we have led the industry in creating highly desirable branded residence communities. Accor One Living will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”
One of the key differentiators for Accor One Living is its delivery of end-to-end solutions for hospitality and real estate investment partners, providing comprehensive support that is truly turnkey – extending across the entire life cycle of each project. Beginning with the planning phase, Accor One Living works with its partners to ensure design, services and benefits are customized to meet the needs of targeted homebuyers. During the sales and marketing phase, the Accor team helps partners communicate the lifestyle and experiences that its brands, services and residence owner privileges will make possible. Finally, in the operating phase, Accor One Living will continue to provide essential support – making hotels more profitable for investment partners and enabling a residential experience for homeowners that would not be otherwise possible.
Accor launched the Apartments & Villas booking site two years ago, initially offering 50,000 villas, apartments and chalets. In recent years a number of startups and established brands have moved into the mixed-use property market.
