Accor, ADCB announce co-branded Visa credit card in UAE

Global hospitality group Accor, through its loyalty program ALL-Accor Live Limitless, has entered into a strategic partnership with Abu Dhabi Commercial Bank (ADCB) for the launch of the ALL-ADCB Infinite and Signature Credit Cards for consumers in the UAE.

The official signing of the partnership took place at the ADCB Head Office in Abu Dhabi, in the presence of Ala’a Eraiqat, the ADCB Group Chief Executive Officer, Mehdi Hemici, Chief Loyalty & Partnership Officer at Accor, and Dr Saeeda Jaffar, Visa Group Country Manager, and Senior Vice President in GCC.

The ALL-ADCB Infinite and Signature Credit Cards will provide holders with a gateway to endless privileges and benefits. With an unrivalled portfolio of 28 Accor properties, guests can enjoy a wide range of service options that complement their lifestyle in the UAE.

In 2020, Accor announced its global partnership with Visa, to bring new payment experiences to loyalty members of ALL – Accor Live Limitless, through the ALL Visa credit card. The introduction of the ALL Visa card enables the Accor Group to engage customers beyond their stay, via an industry leading loyalty program, offering ALL members the ability to earn points, enjoy new experiences and even more hotel nights.

Mehdi Hemici commented: “The ALL-ADCB Credit Cards mark a milestone for Accor and ALL in the region, as we partner with one of the most respected banks in the UAE. Through ADCB, ALL- Accor Live Limitless- Loyalty Programme can be enjoyed in a class of its own, and we look forward to seeing the fruit of this collaboration.

“Working with luxury and premium brands such as Raffles, Fairmont, Sofitel, Rixos, 25 Hours and Pullman, allows us to offer immeasurable experiences to cardholders not just in the UAE, but globally.”

The ALL-ADCB Infinite and Signature Credit Cards not only offer cardholders a chance to earn Reward points on everyday purchases and enjoy the benefits at 28 of Accor’s premium, lifestyle and luxury hotel brands in the UAE, but also offers card holders the chance to access incredible benefits worldwide from over 5,200 participating properties.

Arup Mukhopadhyay, Group Head Consumer Banking at ADCB, said: “This partnership between ADCB and Accor unites two leading brands that share a common set of customer-centric values and an intense focus on delivering an unparalleled customer experience.

“The ADCB-Accor Infinite and Signature Credit Cards will provide our customers with exceptional value in terms of lifestyle and financial benefits. ADCB is committed to setting new standards in the banking industry by intensifying the customer-centric services, and outpacing demands to exceed customers’ expectations.”

Shahebaz Khan, Visa’s General Manager for UAE, Bahrain and Oman, said: “We are always designing exceptional offers with our partners to ensure Visa cardholders have access to exclusive benefits that enrich their hospitality experience and lifestyle choices. We are therefore delighted to partner with Accor and ADCB in bringing the ALL-ADCB credit cards which offer UAE consumers the unique experiences they seek.

“The cards are contactless, enabled for quick, easy and secure in-store payments, and, for travelers, it promises the peace of mind of worldwide acceptance at our 70 million merchant partner locations.”

With over 68 million members globally, which includes more than 700,000 members in the UAE, ALL – Accor Live Limitless, Accor’s loyalty programme, is one of the most popular reward schemes in the region, an Accor statement said.

Renowned hotels participating in Accor’s loyalty program include Rixos Abu Dhabi Saadiyat Island, Raffles The Palm Dubai, Sofitel Dubai The Obelisk, Fairmont Bab Al Bahr and Sofitel Abu Dhabi Corniche to name a few.