FLYR, the technology company that unlocks freedom to innovate for the travel industry, today introduced its Offer & Order Management System (OOMS). Designed to put airlines back in control of their retail strategy and displace the legacy Passenger Service System (PSS), OOMS further enables airlines to streamline operations, increase revenue across all channels, and personalize customer experiences, marking the beginning of a new era for airline digital retailing.
“We are excited to introduce our Offer & Order Management System, which represents a leap forward in the airline industry’s ability to manage and deliver highly flexible, efficient, and personalized offers to their customers,” said Cole Wrightson, Chief Product Officer at FLYR. “As we bring airlines into the future, they will remain compatible with legacy systems of the present and past, while being able to quickly react to consumer trends and redefine their relationship with users – and grow their bottom line.”
“Our system is designed to help airlines bring in partners and seamlessly extend their airline brand promise, from offer creation to order fulfilment, all while maintaining compatibility with existing legacy systems,” said Wrightson.
Flyr has integrated artificial intelligence with a modular design that’s meant to be flexible to give airlines the option to build a retail marketplace that’s seamless and personalized.
By incorporating the OOMS, airlines should be able to reduce the time it takes to launch new marketing offers from months to minutes while also offering personalized and consistent options to customers. The system is cloud native and relevant for low-cost and full-service models, according to Flyr.
The technology provides a suite of modules including an offer management system, product catalog, order management system, stock keeper, NDC gateway, legacy translator, dynamic pricing engine, digital APIs and a contact center portal. The tools are meant to boost efficiency for airlines while personalizing experiences for customers.
“Airlines have long been constrained by technology that was never designed to meet the needs of today’s digital marketplace,” said Kartik Yellepeddi, vice president of product at Flyr. “With OOMS, we’re giving them the tools to not only keep up with but lead the evolution in airline retailing.”
Travelers now enjoy greater flexibility and personalization in their journey planning. They can easily book and modify their travel plans through a user-friendly, shopping cart-like experience. Access to a wide range of products is enhanced, allowing travelers to find everything they need for their trip, from flight fares and luggage options to hotel stays and concert tickets. Additionally, the use of artificial intelligence ensures a tailored experience, adapting to each traveler’s preferences and history for a more personalized journey.
FLYR OOMS offers open and modular digital retailing built on IATA standards like ONE Order and NDC, providing airlines with greater control over their technology and innovation. This comprehensive suite addresses the diverse needs of airlines, including full-service carriers, with several key components.
The Order Management System ensures a seamless travel experience by storing order information and simplifying processes. The Offer Management System enables airlines to create personalized offers using AI, catering to different passenger behaviors and preferences. The Legacy Translator maintains compatibility with older systems, allowing airlines to innovate at their own pace while unifying orders and legacy data.
The Product Catalog helps airlines expand their offerings by introducing third-party services like hotels and car rentals, creating unique travel bundles. The Stock Keeper facilitates efficient inventory management, enabling better operational planning and capacity adjustments. Lastly, the NDC Gateway extends retailing capabilities to indirect and B2B channels, improving distribution efficiency and enhancing customer loyalty.
