ATS Travel has extended its partnership with Amadeus, an IT provider for the global travel and tourism industry as the UAE-headquartered travel management company embarks on an expansion plan across the GCC.
The deal cements a long-term digital transformation partnership between the two companies, adding new value to ATS Travel’s offering and helping position it as a leading travel management company in the Middle East.
With the new solutions, ATS Travel will gain new efficiencies by fully automating its ticketing system through Amadeus Auto Ticketing Solution. Meanwhile, Amadeus Remote Ticketing Solution will deliver a fully automated solution for managing pricing, price comparison, and ticketing at remote points of sale.
ATS Travel will also benefit from Amadeus Hotels, a one-stop-shop search platform that pulls together content from top hotel aggregators and the world’s leading hotel chains and representation companies into an intelligent single screen solution.
Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, commented: “The pandemic has led to accelerated demand for digital solutions across the customer journey, particularly for touchless experiences. Amadeus technology will allow ATS Travel to automate many of its functions, delivering superior customer service and cutting costs.”
Saleem Sharif, Deputy Managing Director at ATS Travel, said: “The travel industry is one of the biggest contributors to regional economies. Therefore, improving efficiencies streamlines our business and helps us deliver better value to the markets we operate in. Amadeus and ATS Travel have a relationship that goes back many years, and based on the strength of its solutions, our long-term plan is to standardize our technology stack on Amadeus technology.”
ATS Travel is the UAE representative of ATG – one of the largest, independently owned business travel management companies globally – with offices in Saudi Arabia and India. The company aims to deploy a robust technology platform to enable a complete online travel suite covering all its channels such as B2B, B2C, B2B2B, and hotel inventory systems.
“We are set to launch our all-new, state of the art B2B technology platform called travelclub.ae in the UAE and KSA this month. This solution was crafted with the support of Amadeus and has already been well received by the users,” added Sharif.
