Singapore Tourism Board (STB) and global travel app, Skyscanner, have signed a two-year memorandum of understanding (MOU) to promote Singapore as a preferred travel destination.
The deal was signed by Melissa Ow, chief executive of Singapore Tourism Board (STB) and John Mangelaars, chief executive of Skyscanner in a private ceremony at the STB office in Singapore.
This multi-year partnership will see both organisations collaborating on the following strategic areas:
Joint marketing campaign: Co-leveraging each other’s data for smarter and sharper targeting to reach consumers in new ways, to increase consideration and drive bookings from multiple selected markets across Europe and south-east Asia.
Driving brand awareness: Co-branding and harnessing the strengths of both brands in key growth markets by testing new avenues to capture the imagination of travellers.
Co-ideating a stopover solution: Both parties will explore ways to improve the consumer booking and fulfilment journey for stopover travel.
Ow said: “STB is excited to confirm our first memorandum with Skyscanner and profile Singapore’s unique attractions and experiences across key markets in Europe and south-east Asia.
“Taking a market-led and consumer-centric approach, we look forward to layering our own customer insights on top of Skyscanner’s machine learning capabilities for sharper targeting, and to co-ideate with Skyscanner improvements to the consumer journey for stopover bookings.
“This partnership aligns with STB’s strategy to collaborate with innovative partners and leverage technology to enhance our understanding of travellers, with our shared goal of inspiring more visitors to discover Singapore.”
Amid growing demand for global travel, STB expects 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion in tourist spending in 2024.
Mangelaars said: “This two-year strategic partnership with the Singapore Tourism Board is testament to Skyscanner’s innovation in the travel tech space.
“We are delighted to be collaborating with one of the region’s leading destination organisations, where our machine learning capabilities will be utilised to increase awareness and consideration for Singapore as a destination for travelers.”
