His Highness Mohammed bin Salman, crown prince of Saudi Arabia, has launched Trojena, a new global destination for mountain tourism. The location is part of Neom, a new futuristic city in the country, and forms part of an unlikely plan to develop the tourism sector in the region.
“Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism. It also confirms our commitment to be part of the global effort to protect the environment. It will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity,” the Saudi Crown Prince said.
“This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the economic diversification while still preserving its natural resources for future generations.”
Trojena features a unique architecture where the captivating landscapes of Neom mountains “coexist in harmony with the tourist sites developed within them,” offering a new and “unprecedented tourism experiences”.
Outdoor skiing is a unique feature of Trojena that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breathtaking views.
The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026. The development, in accordance with international standards, will also feature sports, art, music, cultural festivals and a range of recreational activities.
Trojena expects to attract 700,000 visitors and 7,000 permanent residents to live in Trojena and its adjacent residential districts by 2030. This is the third development to be announced by the $500 billion project, following The Line and OXAGON that were unveiled in January and November 2021, respectively.
