New research from leading travel app Expedia® reveals the over-scheduled holiday season has prompted many Americans to plan a “nothing-cation,” a trip where warm weather and relaxation are the main attractions.
According to a survey of 4,000 U.S. travelers conducted during December, more than a third (34 per cent) report feeling burned out from the holidays, and nearly everyone surveyed (96 per cent) plans to spend a portion of their next trip doing absolutely nothing.
Expedia internal data confirms January is one of the top months for researching and booking beach vacations, which is a favorite trip type for nothing-cationers. On average, about a quarter of getaways planned during the first month of the year are to beach destinations, and many hotspots including Cancun, Riviera Maya, Punta Cana and Oahu are already seeing double-digit increases in demand compared to the same time in 2019.2
“There’s a time and place for an action-packed vacation itinerary, but our data shows the first trip after the hectic holiday season calls for a more relaxed agenda,” says Melanie Fish, head of Expedia Group brands public relations. “For most travelers, getting the most out of their next vacation means setting aside dedicated time for nothing. One trick to avoid unnecessary stress while planning a nothing-cation is to bundle flights, hotel and car rental on the Expedia app, which not only saves you time but more than 10 per cent off the price on average.”
When nothing is really something:
According to Expedia’s research, nearly half (47 per cent) of travelers say they like to start off the new year with a trip on the calendar to look forward to, as a remedy for feeling anxious (31 per cent) or tired of cold and rainy weather (34 per cent) in January. Furthermore, most (62 per cent) agree that “doing nothing” is their favorite part of vacation and consider it time well-spent (61 per cent).
Parents of young children (4 years old and under) are particularly in need of a nothing-cation, reporting higher levels of post-holiday burnout than average (49 per cent compared to 34 per cent). For them, a successful nothing-cation consists of watching movies in bed, reading and ordering room-service rather than dining out.
Plan a nothing-cation to remember:
Travelers will have a chance to win $4,500 in Expedia points on January 18, 2023, by following @expedia on Tiktok, to use on a nothing-cation of their own.
