Dubai Festivals and Retail Establishment (DFRE) emphasized its strong commitment to the retail sector and the ongoing growth of Dubai as a global retail destination with a stellar line up of festivals throughout 2022. Focusing on experiences that enhance the city’s retail proposition and drive footfall from citizens, residents and visitors alike, the 2022 program of events and activities has been designed to support Dubai’s economic and tourism development goals.
The iconic Dubai Shopping Festival starts the retail calendar year, running from December 15, 2021 to January 29, 2022 with a diverse calendar of innovative events, world-class entertainment, mega raffles and incredible promotions across a range of homegrown and global brands. Other major festivals include the return of Dubai Food Festival and Dubai Summer Surprises, as well as Dubai Fitness Challenge which has grown its affinity with sports and lifestyle retail over the last five years.
Retail celebrations will also take place in support of all major cultural events in the city, including Chinese New Year, Ramadan, Eid in Dubai and Diwali as well as in support of key retail sectors including fashion, homeware and interiors. Special super sales will complete the line up with incredible deals and offers across a three-day period.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “As we head into 2022, we have a great opportunity to further strengthen our position as a retail destination globally and support a sector that’s strategically important to the ongoing growth of the Dubai economy. Working in partnership with both homegrown and global retailers and the malls across the city, we are creating experiences that complement e-commerce and enhance the physical retail offering to drive footfall into malls and stores. With a blend of events, entertainment and promotions, our aim is to drive sustainable growth across the retail sector and position Dubai as a great place to live in, work and visit. We look forward to working with our retail partners in 2022 to support their business goals and showcase the full breadth of the retail offering across the city.”
DFRE’s 2022 Retail Calendar will feature the following festivals and events:
Dubai Shopping Festival: December 15, 2021 – January 29, 2022
Chinese New Year: January 30 – February 12, 2022
Dubai Food Festival: March 3 – March 19, 2022
Spring/Summer Collection Launch: Q1 2022
Ramadan in Dubai & Eid in Dubai – Al Fitr: April 2 – May 7, 2022
3 Day Super Sale: May 2022
Dubai Summer Surprises: June 30 – September 3, 2022
Eid in Dubai – Al Adha: July 10 – 16, 2022
Back to School: August 7 – September 3, 2022
Fall/Winter Collection Launch: Q4 2022
Dubai Home Festival: September 15 – October 1, 2022
Dubai Fitness Challenge: October 28– November 26, 2022
Diwali in Dubai: October 13 – 27, 2022
3 Day Super Sale: November 2022