Explora Journeys has announced that its Explora I cruise ship will offer a truly distinctive retail experience called The Journey. Inspired by the ‘Ocean State of Mind’ and influenced by the destinations the ship will visit, The Journey redefines the shopping experience at sea, it said.
More than just a place to browse and buy, it is a journey of discovery, consciousness and craftsmanship with provenance. These qualities are reflected in a stunning collection of more than 30 of the finest artisanal brands. What they all share is a commitment to caring for the planet and its people.
Each and every item selected for The Journey is a celebration of creativity, passion and the power of discovery, each with its own magical story to tell. The offering will include items exclusively designed for Explora Journeys and only available onboard Explora I.
“Explora Journeys is committed to partnering with brands that mirror its commitment to sustainable practices and environmental consciousness. The Journey is the first retail offer at sea that actively looks for partners with relevant official documentation, such as B Corp Certification or The Butterfly Mark, thereby guaranteeing a sustainable approach to their production practices,” it said.
Adrian Pittaway, Head of Retail at Explora Journeys, commented: “The design of our retail spaces befits the beauty of the items they will offer. Carefully designed for a calm and relaxing shopping experience, the spotlight always shines on the chosen brands, products, their provenances and stories. The knowledgeable service of our Explora Journeys hosts will be complemented by founders and designers who will accompany our guests on their journey to the Ocean State of Mind.”
A carefully selected collection of sensorial fragrances and skincare, beautifully designed ready-to-wear and timeless accessories, homeware and gifts, and the finest food and drink reflects Explora Journeys’ focus on small, niche, luxury brands that prioritise sustainability.
At the heart of the production process of each of the brands are natural materials many of which are recycled and regenerative. Design and craftmanship are infused with the passion, creativity, local influences and inspirational stories of the artisans and artists who have created these one-of-a-kind products.
Born in Geneva, the epicentre of luxury goods, and Switzerland, the birthplace of luxury hospitality, The Journey is true to its European heritage, proudly offering a selection of the best niche Swiss brands.
