Emirates made the decision to install TV screens in all seats across all cabin classes throughout its fleet in 1992, a move that shaped traveler expectations and the inflight entertainment industry in the decades to come.
Emirates has not looked back since, constantly introducing new innovations that drove advancements in entertainment and connectivity at 40,000 feet. Large, ultra-high definition 4k screens, with faster and improved Wi-Fi connectivity, are among the exciting developments Emirates has planned for its new generation IFE systems that will be delivered with its future fleet on order, as the airline continues to improve its inflight offering.
Not only that, Emirates is constantly updating its extensive library of content on ice, with over 100 movies and 200 episodes of TV being added each month.
Patrick Brannelly, Emirates’ Senior Vice President Retail, IFE & Connectivity said: “When Emirates introduced personal screens on every seat back in 1992, it was considered a massive industry innovation. Other airlines questioned the sense of this huge investment, estimated at about US$15,000 per seat at that time.
“But we quickly realized that our customers loved being entertained throughout the flight. It made their journeys feel shorter and fostered customer satisfaction and loyalty. Within a year, we were working to expand the content choice to 20 channels on Emirates’ Boeing 777s which were to join our fleet in 1995.
“We’ve never stopped improving our product. Emirates is constantly adding the best content from over 40 world regions to ice, our IFE system, and making sure that amazing content is experienced on the largest personal screens in the industry and through quality headphones and audio systems. Emirates has led in the inflight connectivity space too, from the introduction of satellite phones in 1993 to becoming the first to install systems that enabled mobile phones to be used on aircraft. Today every Emirates aircraft has connectivity – and we have already placed orders for the next generation of connectivity.”
Emirates’ award-winning ice inflight entertainment system, originally launched in 2003 with 500 channels, today offers every passenger over 5,000 channels of on-demand movies, music, TV shows, box sets and documentaries, in over 40 languages. The total accumulated hours of entertainment includes over 3,900 hours of movies and TV, and over 3,300 hours of music and podcasts. An Emirates passenger would have to fly over 500 times from Dubai to Sydney in order to consume the entire library.
The success of Emirates’ IFE investments and strategy is demonstrated by the loyalty and positive feedback from its customers across all cabin classes, as well as through the numerous industry awards including ‘Best Inflight Entertainment’ at the 2022 APEX Passenger Choice Awards®, and ‘Skytrax World’s Best Inflight Entertainment’ every year since 2005.
In addition to entertainment, Emirates ice offers a range of other practical features, such as: the ability to check the status of your flight while en route; a real-time view of the sky during take-off and landing from cameras that are fixed on the aircraft’s nose, tail and underbelly; a helpful travel guide about Emirates’ hub Dubai; EmiratesRED; the world’s first inflight TV shopping channel; and a range of personal development content including LinkedIn Learning.
Emirates customers can browse the extensive range of content available on ice, create their very own playlist in The Emirates Mobile App, then sync it on board for a more personalized travel experience.
