Air France has unveiled its signature home fragrance, AF001, for the first time in its history. The French airline enlisted the expertise of Francis Kurkdjian, the renowned master perfumer and artistic director of Maison Francis Kurkdjian, to create this unique scent.
Starting this week, the home fragrance has been introduced at the entrance to certain Air France lounges at Paris-Charles de Gaulle, as a welcome gesture at the start of a journey.
Customers will discover the fragrance in the lobby, the lounge and the La Première suites, as well as in the lounges located in terminals 2E halls L and M, 2F and 2G.
Created with hints of jasmine and rose, its delicate floral aura takes travellers on a real olfactory journey, capturing a specific moment in time.
Air France said it will gradually be using the fragrance in its other lounges in Paris and around the world over the coming months.
Evoking a feeling of space, calm and light, AF001 accompanies travellers in style. Its comforting musky scent, combined with mimosa from the south of France, adds a sunny, natural vibrancy.
Created with hints of jasmine and rose, its delicate floral aura takes travellers on a real olfactory journey, capturing a specific moment in time, said the airline in a statement.
A reference to the legendary Concorde flights between New York and Paris in the late 1970s, the name AF001 immediately evokes the world of Air France and the codes specific to air travel. It also reminds travelers of their very first journey, it added.
On the new fragrance, Francis Kurkdjian said: “It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance.”
Fabien Pelous, SVP Customer Experience at Air France, said: “The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors and the meticulous design of our lounges, taste with the delicious dishes on the menu on board, touch with the soft fabrics of our seats, sound with our playlists on board, and now smell with this prestigious signature fragrance.”
The result of over two years’ work, this fragrance reveals an additional sensorial experience that enhances the company’s identity. It’s the first part of a journey that celebrates the French art of living in its entirety, he added.
