IHG Hotels & Resorts officially launches its LINE MiniApp in Japan, offering more ways for guests to make hotel bookings and connect to IHG One Rewards via their preferred digital platforms.
LINE is one of the most popular and widely used communication platforms in Asia, with 195 million monthly active users across Japan, Thailand, Taiwan, Indonesia, and other markets. In Japan, it boasts a market penetration of over 90% among individuals aged 13 to 79*, making it an essential tool for daily communication and digital engagement.
LINE users in Japan can now seamlessly book stays at IHG hotels around the world directly within the LINE app. Users can also access their IHG One Rewards account information making it easier than ever for guests to join and engage with IHG One Rewards in Japan.
Key Features of the IHG Hotels & Resorts LINE MiniApp:
Direct Hotel Booking: Users can instantly search and book more than 6,600 IHG hotels worldwide.
One-click membership registration: Users can register for IHG One Rewards with a single click using their LINE credentials.
Enhanced member experience: users can access their IHG One Rewards account details, check their membership status and track and redeem points – without leaving the LINE app.
Partner Point Integration: Users can manage and use points earned through preferred partner programs, including Rakuten Points and ANA Mileage Club.
The launch of the new LINE MiniApp represents a significant milestone in IHG’s digital innovation journey – providing users with integrated access to hotel bookings, IHG One Rewards programme features, and exclusive campaigns, all from a single platform.
Abhijay Sandilya, CEO of IHG ANA Hotels Group Japan and Managing Director of IHG Hotels & Resorts Japan & Micronesia, said “IHG Hotels & Resorts has made significant investments in our digital ecosystem, with the goal of offering travellers more choice in how they book IHG’s portfolio of more than 6,600 hotels around the world. LINE is Japan’s most dominant digital platform, and the launch of the LINE MiniApp allows us to reach Japanese consumers in a platform they know, trust, and spend time in.”
A popular feature of LINE is LINE stickers (digital emojis) used in conversations by users. As part of this new MiniApp launch, IHG has created a series of limited-edition LINE stickers which will be available for download until 25 August.
In April 2024, IHG enhanced its official LINE account, enriching its content and driving strong subscriber growth. As of July 2025, the account has more than 1.2M followers, marking steady expansion in fan engagement.
IHG Hotels & Resorts remains committed to delivering innovative digital experiences and strengthening guest connections across diverse platforms. Through ongoing investment in technology and customer-centric solutions, IHG continues to evolve in step with the needs and preferences of today’s travellers.
