The tech industry has long been a male-dominated space, but a new wave of female leaders is redefining the landscape—particularly in hospitality technology. As innovation and inclusivity drive the evolution of the travel industry, women at the forefront of travel tech are shaping more customer-centric, sustainable, and diverse solutions.
Mona Faraj, Co-Founder and CEO of ExploreTECH, brings together two pioneering female executives—Linda Girrbach, Co-Founder & Head of Hospitality Consulting at RobosizeME, and Nikkie Randhawa-Singh, Executive Vice President, Global Operations at Shiji—to discuss the challenges, opportunities, and the future of women in hospitality technology.
Navigating Challenges in a Male-Dominated Industry
Women in tech often face subtle but persistent biases, from being overlooked in professional settings to having their expertise questioned.
“At a conference I was leading, I noticed that despite directing questions to the panel, responses were consistently aimed at my junior male colleague instead of me,” shared Girrbach. “Similarly, when pitching RobosizeME, I am frequently interrupted with unsolicited advice before I can even finish my pitch. These interactions highlight systemic patterns we need to address through awareness and intentional change.”
For Randhawa-Singh, confidence and capability are key to navigating these challenges. “As a leader in hospitality tech and a mother, I believe progress comes not just from acknowledging disparities but from operating with confidence and equality,” she said. “Women are already reshaping travel tech—driving customer-focused innovation, inclusive policies, and sustainable solutions.”
The Impact of Female Leadership in Hospitality Tech
Diverse leadership is essential in an industry that serves a global audience. Women bring relationship-focused decision-making that fosters collaboration and long-term partnerships—critical for business success.
“Women in leadership make travel tech more inclusive, ensuring solutions reflect the diverse backgrounds of travelers,” Girrbach explained. “Companies can support this by implementing structured mentorship programs, creating leadership opportunities, and fostering inclusive meeting practices.”
Randhawa-Singh pointed to role models such as Gillian Tans, former CEO of Booking.com, and corporate initiatives like Hilton’s Women in Leadership program as proof that mentorship and representation fuel long-term success. “Companies embracing fair policies, like Expedia Group’s equal pay commitment, set a standard for inclusivity,” she noted. “The future of travel tech isn’t just about overcoming bias—it’s about leading with vision.”
Advice for the Next Generation of Women in Travel Tech
For young women entering the field, Girrbach emphasizes resilience: “Don’t question your capabilities. You may find yourself in the minority, but your perspective is precisely what this industry needs.”
Randhawa-Singh encourages women to approach their careers as equals, not exceptions. “The most powerful way to shift the landscape is by leading confidently. The travel industry thrives on diversity, and businesses must take active steps—through mentorship, inclusive policies, and innovation—to ensure leadership reflects the world we serve.”
As the industry moves forward, one thing is clear: women are not just part of the conversation in hospitality tech—they are leading it.
