Lufthansa Group airlines, which include Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings, have rolled out a new service that enhances the passenger experience by incorporating Apple’s AirTag tracking feature into their baggage tracing system. Effective immediately, travelers can now privately and securely share the location of their AirTag or Find My network accessory through the familiar baggage tracing channels. This integration allows the airlines to incorporate real-time tracking data into their systems, providing a seamless and more efficient baggage tracking service.
Dieter Vranckx, Member of the Executive Board and Chief Commercial Officer of Lufthansa Group, highlighted the role of the group’s digital division, “Digital Hangar,” in continuously improving customer services. “Our digital products team, with around 1,000 experts, is committed to introducing new digital services and enhancing the journey for our customers every month. The addition of Apple AirTag data to our baggage tracking system is just one of the many innovations we’re rolling out.”
Oliver Schmitt, Head of the Lufthansa Group Digital Hangar, added, “Thanks to our app and website, passengers now have quick and easy access to solutions in case of irregularities. Our recent improvements in baggage tracing, particularly the integration of AirTag data, allow us to address issues more efficiently and enhance the overall travel experience.”
This new functionality is part of Lufthansa Group’s ongoing commitment to improve transparency and support for passengers, further streamlining the baggage tracking process with innovative digital services.
