Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, has signed a new partnership with Loco Partners in Japan. Through this agreement, Loco Partners will focus on connecting hotels in Japan to the global travel marketplace through Sabre Hospitality’s Global Distribution System (GDS Distribution). This solution connects hoteliers to the main Global Distribution Systems, including Sabre’s own.
This strategic collaboration will enable Sabre to expand its already strong presence in Japan’s hospitality market, while increasing global visibility for Japanese hotels. Meanwhile, travel agents worldwide will gain enhanced access to content and offers from high-quality hotels and traditional Ryokan accommodations across Japan.
Until now, many hotels and ryokan accommodations in Japan have not been listed on GDSs, making it challenging for travel agencies globally to discover and book these unique properties. Loco Partners will be a crucial bridge, opening doors to global travel agencies for these hotels and ryokan accommodations.
“Japan is a key growth market for us, and this agreement is a step forward in our strategy to enable technological advancement for Japanese hoteliers, while bringing increased and enhanced content to the global travel marketplace,” said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. We’re very excited about the potential this partnership holds in increasing the visibility and accessibility of Japan’s diverse accommodations on a global scale.”
GDS Distribution is part of Sabre Hospitality’s Distribution Studio, which features a number of solutions to configure distribution, helping hoteliers to increase hotel revenue by managing their distribution channels with accuracy and efficiency.
“We’re thrilled to partner with Sabre Hospitality,” said Mr. Koji Washino, CEO of Loco Partners. “This partnership not only supports our mission to showcase the best of Japanese hospitality but also strengthens our ability to connect with a broader audience of international travelers. We look forward to the positive impact this collaboration will have on our industry, and the enhanced experiences it can offer to travelers worldwide.”
