Accor, a world-leading hospitality group, reveals a significant milestone in its ongoing partnership with AMSA Hospitality, announcing the first signing of Mercure Khamis Mushayt in Aseer, Saudi Arabia. Highlighting its dedication to the Kingdom, Accor has inked a master development agreement with the hallmark of Arabian hospitality, making waves in transforming both local and international fronts by introducing internationally branded hotels from its portfolio across second-tier cities within Saudi Arabia in line with the national vision 2030.
Aseer is known for its exceptional location, offering diverse neighboring landscapes of plains and cliffs, creating a cooler temperature at the mountaintops. Adventurers can expect to come across castles and palaces constructed using materials sourced from the region’s pristine natural surroundings. The fourth most visited province in the country is aiming to triple its number of visitors with its tourism developments and government-backed support.
Set to open its doors in 2024, the hotel is conveniently located on King Abdullah Road in Khamis Mushayt, offering guests unparalleled access to the city’s key attractions. Boasting 93 rooms and suites featuring a fresh and modern design, the property is set to cater to every guest’s needs, whether traveling for business or leisure. The property offers an all-day dining restaurant, serving sumptuous international cuisine, alongside a café, an ideal spot to unwind with freshly brewed coffee. In addition, the meeting space is fully equipped to host events and meetings of any size or purpose.
Duncan O’Rourke, Chief Executive Officer, Premium, Midscale & Economy Division, Middle East, Africa & Asia Pacific, Accor said: “I am pleased to announce our first property with Amsa Hospitality and see Accor continue to grow its presence in Saudi Arabia through our Midscale and Economy brands. Our focus aligns closely with the country’s ambitious economic diversification plans, development prospects and entertainment opportunities. By leveraging the prospects presented by Saudi’s Vision 2030, we are positioning ourselves to be part of the country’s journey towards becoming a global economic powerhouse and a thriving business hub”.
Mohammad Alathel, Amsa Hospitality’s Chief Executive Officer “Amsa Hospitality and Accor’s partnership marks a significant milestone as we announce the first property, Mercure Khamis Mushayt, in Saudi Arabia. This collaboration exemplifies our commitment to Saudi Arabia’s Vision 2030, and we are excited to contribute to the country’s economic diversification plans. Amsa Hospitality’s dedication to transforming local and international hospitality aligns with our vision for growth and development. Together, we aim to create a lasting impact in the region and be part of Saudi Arabia’s journey toward global economic prominence. We look forward to a successful venture with Amsa Hospitality.”
Accor’s 2024 KSA Pipeline for its Premium, Midscale and Economy division with the addition of five hotels (1005 keys) to its existing portfolio is a testament to the Group’s commitment to further bolstering its presence and offerings in Saudi Arabia. This ambitious project, born out of a strategic partnership established during the Arabian Travel Market (ATM) this year, highlights Accor’s dedication to developing an array of economy and midscale brands by 2030 with 11 hotels and over 3,000 keys.
